Lead Your Blog Community Successfully

~ By Jennifer Chait

You, your readers, comments, e-mails, newsletters, and guest bloggers all contribute to a blog community. Blog communities obviously allow for discussion, opinions, arguments, and friendships. How you perform as the community leader, affects how your community behaves. As the leader of your blog, you need to prove that you’re not simply leading the group, but that you’re also a member of the group. You can learn to lead people; that’s not too difficult. What’s harder, and more important, is how you actually fit in with the group as you lead – the fine balance.

Contribute To the Group

As a blogger, you contribute ideas in post form. You should also contribute ideas, suggestions, advice, questions, and support via the comments.

Be Welcoming

Always welcome new readers to your blog community. Hopefully, this will encourage them to become returning members. Don’t forget to acknowledge your returning member; they deserve as much attention as new visitors. This can be as simple as saying, “Hi, great comment about….. such and such.”

Speak Like the Group

Use language, jargon, and other terms related to your blog’s niche correctly. If you’re not sticking with the language your readers expect and understand then you’re not a successful part of the group.

Provide Group Comfort

Know the boundaries of what your group can take. You need to be aware of what your community is comfortable with. Once the comfort line is crossed, as the leader, you need to take action. That may be deleting a negative comment, or banning an always-rude reader from commenting.

Be a Follower

Follow your visitors leads about which issues matter. Say you write a pet blog. Over half your readers comment about dogs regularly. Don’t make 85% of your posts and response comments about fish. Listen to what’s hot among your readers, to better fit into the group.

Meet Expectations

Great leaders do offer new ideas. However, group leaders do not veer too far off the map. If you talk about topics that are not useful to your community of readers, your community will break down, change, or readers will flat-out leave. Surprises are fine. Just meet the general expectations your readers have come to expect. An example: You write a longtime cooking blog. Suddenly you start posting movie reviews often – that’s too unexpected.

Choose Sides

Real group members take sides. If you say that you agree with every reader comment, even when you don’t, you’ll seem fake. Communities always have divisions. It’s fine to choose sides as the leader. In fact, effective leaders almost always take a position.

What else can you do to fit in with your blogging community, as you still allow yourself to shine as the community leader?

Oh, off topic, I have a shiny new blog, Slices of Green. If you enjoy the sparkling, pretty side of green living (ideas for your home), you’ll like it.

Among other places, you can visit Jennifer Chait at Offbeat Homes, 7 Babes A Blogging, and Tree Hugging Family.


  1. says

    Great post. I have been struggling with this recently. A very sensitive post was made by one of the original bloggers a very long time ago. In the past month or so, the hits on that post and comments have been crazy. Very rude and just insane comments. I finally locked it down and I feel more in control than I used to. I made a post stating I would not stand for such negative behavior, now I really feel like a leader instead of some apathetic . . . slumlord?

    I guess slumlord is right. They do not take care of their property and if you do not take care of your community, it’s close enough to the same thing.

  2. says

    Yes, I like your post Jennifer. Everything is laid out nicely. I try to follow the above when I visit others’ sites. I think Julie makes a good point: when is enough, enough? I don’t think rude, snippy, passive aggressive behavior is ever called for – and we writers know how to hit below the belt. People need to be given voice. They need to feel accepted and needed for who they are even if they don’t have a “popular” opinion. We need to take care of one another. I’m gonna check out your tree hugger site Jennifer. Like the name!


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