~ By Jennifer Chait
James, from the tea blog job wrote a post for Deb earlier today about what bloggers / writers should consider before applying to a job. I read it. I highly appreciate that a hiring party would take the time to provide feedback to readers (applicants) – that’s rare and pretty cool.
Parts of the post astounded me. Are people really applying for blog gigs, saying, “I love blogs” yet, they don’t actually write for a blog? I can’t wrap my mind around that one. James also noted, “Don’t tell me that you’d never thought of blogging before, never realized people got paid to blog, etc.” Huh? Come on. Seriously, the kind of stuff above is such a waste of time for everyone. On the off chance this was you, read: How To Land Your Dream Blogging Gig
Overall it was a good post. Still, it was a long request list. Not that James is unique. Many blog editors or clients I’ve worked with have had just as long, if not longer lists than James’ about what they want in a blogger. Because I’m a little cranky today, the post mainly got me thinking that I’d like a client wish list. If clients get a list of what they want in bloggers then I want a list too.
My wish list – otherwise known as my advice to blog clients who act totally obnoxious:
Quit asking for so much: James wrote a long wish list – however, his job offer actually paid a fair blogging wage, so while I didn’t agree with all of it, I do feel he deserved his list. I’m sick of blog clients asking for the moon and stars when they offer wages that suck. If you want to pay $100 for 60 posts a month, guess what; you shouldn’t even have a wish list. Honestly you should just be writing your blog yourself.
I’ve applied for blogging gigs in the past, where no wage was offered in the ad. You contact them, because the job sounds cool, and ironically said client will send you a 10 page wish list and then say, “How’s 0.02 a post sound!” Yippee! Um, no thanks.
Provide your bloggers with spam control, or quit whining about the lack of comments: As a blogger I understand the importance of comments. I naturally assume that managing comments will be a part of any blog gig. But here’s the thing; I’m not shifting through 2,305 comments to find the 30 real ones. Not unless you pay a lot me to do so.
Help me to help you: Being sneaky about blog stats is bizarre behavior to me and something I’ve recently been dealing with. I can help your blog to be more successful if I have stat information. I can learn when readers visit, what they like, what they hate, and the keyword searches people are doing. I can get sponsors to run contests and see who is linking to the blog. Without stat info, I’m kind of shooting in the dark. I suppose that’s fine if you want a less effective blog. Still, after I’ve told you all of the above, and you still refuse to give me stats, don’t ask, “How come you don’t post at high traffic times?” Lord.
Email me back: I rarely email blog clients. I’ve been doing this a while now. There’s not much I run into that’s blog related, that I can’t handle alone. That said, assume that when I email it’s actually important and email back.
Pay on time: Why I even need to have this on my wish list is beyond me. Plenty of blog clients have paid me late though. If I get the work done well, and on time, it’s nice to get paid.
If you think I’m an idiot, why did you hire me?: I ghostwrite some blogs. As such, I’m not supposed to tell anyone that it’s me, Jennifer, writing the blog. Know how I know? It was in the blog contract. Please refrain from ending each email you send with stuff like, “Hey, remember you can’t tell anyone that you write this blog…” or, “You don’t have this blog linked in your sig line at forums do you?”
Quit sending me PR: I like to get some news and links from clients. I don’t mind if you send me a news clip and say, “Please post about this.” What I do mind is when you send me twenty + emails a day that have all my daily topic links and PR news. Odds are, if I’m writing about RVs, I’m already on all the RV mail lists. I’m already following RV news. This means you’re sending me news I already know. That’s a waste of my time. Plus my email is crowded enough. If you don’t think I have the ability to write the blog without a babysitter, fire me, and find someone else.
Be a blogger: Oddly my number one piece of advice to bloggers looking for work is also my number one piece of advice to clients looking to run blogs, or clients who hire for blogs. It’s extremely hard to work as a blogger for a non-blogger. Bloggers understand stuff about blogs that a non-blogger never will.
The worst blog clients I’ve ever had are non-bloggers. These are the clients who call “posts” “blogs” and don’t get why I’m upset when my text font and link font are identical in color. These are the clients who ask me if I’ve heard of “This nifty new thing called Digg.” I’m dead serious. If you want to be an effective blog client – get a blog.
Anyone else ever deal with obnoxious blog clients? What would be on your client wish list?
Oh, and just to be perfectly clear, I have, and have had many blog clients I adore – I’m not always so cranky.