Probably the most important question you should be asking when looking for blogging work is “how much does that job pay?” You may have noticed many blogging gigs pay less than other forms of writing. There are lots of reasons for this, mainly the advertising revenue a blog takes in may be less than your basic website, and definitely less than most print markets. It can work though. If you know enough about how the compensation thing works for most blogs, you won’t be taken advantage of.
Let’s take a look at what some networks and individuals are offering their bloggers:
Some individuals or networks don’t want to pay bloggers. Instead they offer “exposure.” They tell you your byline is compensation enough. Until my byline puts groceries on my table, I won’t agree with this. Especially for a blog with little or no traffic. In this day and age, anyone can start a blog. You might as well start up your own and get your glory there.
Some blog networks offer only a portion of the advertising revenue. This can go either way. If a blog receives massive, and I mean massive amounts of traffic, you might be able to get by on revenue. The truth is, bloggers don’t usually stick with networks only offering a portion of the revenue since this only amounts to pocket change at the end of the month. Before accepting a job only paying ad revenue, do a little research. Find out how much traffic and how many page views the blog receives each day and each month, and how much revenue the blog brings in. You’ll also want to see the blogs stats and earnings reports each day to make sure you’re not being ripped off. If the blog network can’t give you this, move on.
Page Views or Traffic
Some networks offer payment per thousand or more visitors or page views. If you’re just starting out and only have a few dozen visitors each day at first, you’re working for nothing. Ask for stats before accepting the gig. Find out how much traffic the blog and network are bringing in and ask for daily stats updates. If you’re only getting a few visitors each day, you’ll be working for nothing.
Pay per Post
Many blog networks or individuals will pay per post, for instance five or ten dollars. This is a worthwhile situation. You get paid for the work you do and everyone is happy. Mind your word count and the research – if the client only wants to pay $1 for a well-researched 500 word post each day, you’re being ripped off. He’s looking for an article writer, not a blogger and the pay sucks. Most networks pay between $3 and $10 per post without a word count – or a low word count.
Monthly fees are also worthwhile situations. Make sure the end justifies the means, however. Do the math, does it all add up in the long run? If you’re going to be working for a low fee of $50 or $100 per month, make sure the network is offering traffic bonuses as well. $50 only for 25 posts a month is a rip-off, unless there’s a traffic bonus involved..
Traffic or revenue bonuses are important. For those networks offering low per post or monthly pay, they balance things out nicely. In fact, if you have really good traffic, you can do very well. I work for a network that pays a monthly fee plus bonuses and the lately the traffic bonuses have been incredible. This means, of course, that you’ll have to resort to lots of shameless self promotion in order to bring in the bodies, but it’s worth it in the long run.
Some clients also offer a portion of the revenue in addition to your monthly fee, if you can get in on this deal, do so. Heavily trafficked niche blogs can be very profitable. Since you do most of the work, there’s no reason why you shouldn’t share some of the wealth.
Read the Fine Print
Before accepting any gig research the network. Learn as much as you can about traffic and revenue. What are other bloggers saying about them? Do they have a high turnover rate? Always read the contract – especially where it talks about compensation and the work you’re to do – before signing. It doesn’t hurt to have a second pair of eyes look over your agreement as well.
It sounds like a lot to think about, but here’s the bottom line: Are you being adequately compensated for the work you do? If so, it’s a good gig.