Comments on: Want More Clients? Look to Businesses That Complement Yours

By: Phil

Phil — Tue, 29 Jul 2008 13:17:21 +0000

I’ve hired graphic designers and subcontracting writers, the latter who have different specialties, or can provide additional manpower (or woman power) during crunch times.

By: Lisa

Lisa — Mon, 28 Jul 2008 13:10:18 +0000

I cold called a web design company this spring… it has resulted, so far, in two small but fun projects. The best part about this kind of marketing, whether it’s cold calls or tepid e-mail to old contacts, is that I search out companies that fit my skills and experience. Even if work isn’t available immediately, careful targeting gets positive responses.

By: Amy

Amy — Sat, 26 Jul 2008 05:26:15 +0000

Great piece Jodee. I have several relationships like this. A few are with SEO guys. One is with a blog consultant. Another is a recruiter who deals largely in the legal field. I also have a few freelance writing friends I swap contacts with, because these freelancers do different types of writing than I do, and we can often pass work to each other. There have been a few times this sort of relationship has really paid off big time, so I highly encourage anyone who ever comes to me for advice to give it a try. I’ve also found industry contacts to be a big help business wise. For example, because I do some food safety writing I know several high profile people doing various things in that spectrum, and because they know what I do they can often recommend me or use me. In turn, I remember them and repay the favor or offer a percentage as a referral fee when appropriate. I will be interested in hearing how others here have used this type of networking to their advantages. I’m glad you brought it up.