By Terreece M. Clarke
Sometimes your creativity needs security. It needs to know that you won’t pounce on it after it has a few off days nagging, pleading and begging it to get with the program and the deadline. Sometimes your creativity likes, dare I say, needs a routine.
Many writers benefit from a writing schedule. An editorial calendar in combination with a regular writing routine is like giving your creativity a work-out schedule. For instance, my creative bug – which looks much like a ladybug wearing Mickey Mouse ears – knew I would be writing on this topic today after my baby went down for her nap, the topic is on the editorial calendar and the preferred time to write is available. My fingers were itching to get to work and as soon as I saw that little head go down to sleep my mind had started to write the blog.
A routine not only keeps the creative muscle primed, it prevents injury. Ever break out in a sprint when you hadn’t run in weeks or months and wind up paying for it later? Ever pull a muscle lifting something heavy? The same thing happens when we apply creativity in a herky-jerky fashion, it may often fail us or become injured in the process – idea formation takes too long, it takes more effort for a piece to come together, the recovery (editing) process is slower and more painful.
And just like with working out, your creativity will crave activity if you go off it’s schedule. You may always schedule Tuesdays as source interview days, but find yourself with nothing lined up for the day. Your brain is itching for some Q & A, why don’t you call up that expert or source from a previous interview and see what’s new?
Regular creativity work-outs build up a heavy flow of creative juices that spill over into every assignment and opportunity. Schedule it, write it down and behold the wonders.
Do you have a regular writing routine or schedule? Tell us about it.