Starting a Blog? Choose Your Blog Title Wisely

by Deborah Ng

I’ve long maintained one should always treat web property like real estate.  It’s the reason there’s no deborahng.com. Who would want to buy a blog with my name on it? Morerover, who would want to buy a blog on someone else’s subdomain?

You may not want to think about it now, just as there may come a day when you won’t be living in your house any more, there may come a day when you won’t be blogging at your blog anymore. If you leave blogging on your own terms, you may wish to sell your blogs. This is why your blog’s name is so important.

Blog Titles Should…

  • …be reflective of the subject matter
  • …be reflective of your brand
  • …catch the readers’ attention
  • …be search engine friendly
  • …be impersonal
  • …be short and easy to remember
  • …be easy to type

A Few Other Things to Keep in Mind when Choosing a Blog Title

  • .com’s sell better (for the most part) than .nets, .orgs or .biz – for blogs. If you’re a full fledged business the aforementioned “dots” can probably work. Plus, most people remember .com over the others anyway.
  • Many blog visitors don’t want to type dashes and underscores if they can help it. They want to type without having to shift or stretch their fingers too far. Make sure the name is as easy to type as possible

When you’re choosing a name for your blog, think in the long term. If you’re blogging about a fad, or a current pop star, will they be popular years from now? If so, will someone still want to buy it?

Put the care into choosing your blog name that you would in choosing a home. You never know, you may get a house-sized payment when you decide to sell.

Image via John Weise’s Flicker Stream

Comments

  1. Jennifer says:

    you can’t buy deborahng.com, because I already did! Didn’t you hear about my new Deb blog???

    Just kidding. I agree though, I think it’s funny that so many of the domain sale sites, push and push you to buy your name domain, like you’ll be in trouble if you don’t. I think naming a blog, is a good mix of unique, but not so unique it doesn’t make sense; although, there are plenty of blogs named totally kooky things that have taken off. Maybe it’s how YOU work the name vs. the name itself.

  2. Jennifer says:

    PS that image rocks.

  3. Deb says:

    I absolutely agree. The name is only a small part of the blog – an important part though. Sort of like how a house can look great on the outside and be craptastic on the inside. (Ask me how I know about that one.)

  4. JulieF says:

    That’s how I feel about JulieeFletcher.com. My husband purchased it as a gift, but there’s really nothing I can do with it, not as far as I can see, other than a digital business card. Who buys business cards? And this one I can’t even put in a fishbowl to win a free dinner at the local chinese buffet.

    Bleh.

  5. ireng_ajah says:

    nice tutorial for me,a newbie
    :)

  6. Zee says:

    Yeah I guess you can keep your own name domain for personal use or for personal blogs. For business blogs then use a catchy domain name

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