For the past few months I’ve been thinking a lot about this blog network. I sunk a lot of money into a redesign and sometimes I have the pay the bloggers here out of pocket, but I don’t have any regrets. Yeah, I do wish this network was more of a money maker, and I suppose if I left it as a single blog with only me blogging, I’d be making quite the profit. But it’s not about that, at least I didn’t think so.
Then I had this conversation with someone after church yesterday, with a woman who is thinking of starting a blog to go with her website.
Her: Isn’t it a lot of work for nothing though?
Me: It’s work I enjoy.
Her: How much time to you spend working on it every day?
Me: At least an hour or two, sometimes more.
Her: But you’re not making money?
Me: I’m making money, just not much of a profit…lately. Some months are better than others.
Her: So you do some writing, this blogging…and then you keep it running and they click on the ads?
Me: Also other people blog. And yes, sometimes people support the ads.
Her: Only sometimes? That doesn’t seem right. Do they buy the stuff you advertise?
Me: No. I don’t use product based advertising anymore for that reason. I just finished an ebook though, and I’m hoping for some sales there.
Her: Are they buying that?
Me: One or two so far. It was just released and it’s only the weekend.
Her: So you have this blog and thousands of people visit it each day and only some people support the ads and no one buys your books or the products in the ads…tell me why you’re doing this again?
Me: It’s about the community and helping people find work. It’s about a group of amazing people. People who help people every day.
Her: Sounds like you’re the only one doing the giving if you’re not making a big profit.
Me: It’s not about a profit. It’s about building something and watching it grow. It’s about people helping people, and writers helping other writers find work that pays. Besides, my profits are steadily rising. I have faith I’ll get there.
Her: Sounds like a lot of giving – and a lot of taking – but not from you.
Me: That’s not true at all. I have a generous community.
Her: Mmm hmm. I think I’ll hold off on this blogging business for a while.
It’s hard to explain blogging to someone who doesn’t get it. If it was about bringing in a lot of money, I would have given this up a year or two ago, but it’s more than that. It’s about giving a community of wonderful people a place to visit. It’s about helping other people who are in a situation I was once in. It’s about giving a platform to a bunch of talented bloggers. But it’s not about the money…is it?