I often tell people that getting work as a freelance writer is partly a numbers game. When I make that statement, I don’t mean to imply that getting hired is a matter of luck, as opposed to using one’s job search skills to make it happen. What I mean to say is that if you keep on pitching potential clients, sending out queries, and responding to ads, you will greatly increase your chances of being hired (and working steadily).
When you are sending out multiple applications, queries, and pitches and not getting the level of positive response you are hoping for, you may be tempted to stop trying. I’ve heard more than once that you might get a response back for every 10 contacts you make. I don’t know if that’s entirely accurate; I’ve lost count of the opportunities that I’ve applied for and didn’t get.
Here’s what I would like to suggest instead of pulling back from your efforts to find freelance: do a little bit more. Apply to one more ad than you normally do each day. Pitch one more potential client or send out one more query. If you do this every weekday for a year, you have put your name in front of 260 more potential clients than you have been. Chances are very good that you will hear back from some of them and your work load (and income) will increase accordingly.
This is a strategy that doesn’t involve making a big change or a huge chunk of time out of your schedule. Making a small change can improve your business for the better. And luck has nothing to do with it.