What one PR gal really thinks about working with bloggers

A couple of weeks ago, I posted a series on PR contacts and tips for bloggers. In that series:

During that series I noted that I had a PR person willing to answer some questions for us here at NBT. Today I’ve got those Q&As ready to go. My PR contact got a little time crunched at work, as we all do, hence the late posting of this, however, there is some excellent information here. If you blog it’s well worth a read – especially if you’d like to maintain good relationship with your PR contacts.

Q. Is there something you like better about working with bloggers vs. other media pros? Are there any perks related to working with bloggers?

A. Whether I’m communicating with a media pro or a blogger (which sometimes are media pros!), I appreciate the courtesy of a response. I get about the same % of response with either, but I wanted to point out that it’s common courtesy. If a blogger or a pro emails me asking for a photo or info, I generally respond to them both with the equal timeliness. Though there have been a couple times that I ask a blogger if I can get back to them in a week or a few days, and they are generally very easy to work with. One thing with bloggers that is nice is that we are often working on the same late-night time frames, and so we can get things done in off hours.

Q. What’s frustrating about working with bloggers or anyone who works in online media?

A. Not being able to find how to reach out to them. Period. The most frustrating thing. Finally sometimes I just have to post a comment to get a communication method going. But usually that works and then we are off and running.

Q. Does it bother you when you send out info or emails and don’t hear back from the blogger? For example, one reader was wondering about PR people and hurt feelings related to un-returned emails.

A. It goes back to what I said in #1 about common courtesy. Treat others as you would like to be treated. Hurt feelings? No. In this world of email, I think everyone needs to get over hurt feelings. There can be unintentional lost emails, or whatever. But if you are not interested, send me a “thanks but no thanks” and that way I can delete my email and not have to think about it again and that is appreciated, since I’m dealing with such a huge quantity of people and issues each day. If you are interested, great, let’s go, instead of my having to rediscover my email to you from 3 wks ago and ask again. Also, it’d be nice if the blogger will send a link if/when they post something on my client.

Q. Any quick tips about how a blogger can develop a good relationship with someone who works in PR?

A. Introduce yourself, tell me which clients you are interested in, what are the stats of your blog, what you’d like to see, if you wish to be added to my distribution lists. And then, common courtesy.

My thoughts:

I’m not going to add much, but found the late nights comment funny, because I do spend late nights online, and that’s often when I chat with PR folks. I was also interested in the fact that PR folks do like links sent to them. I usually do this, and always wonder if it’s a waste of time – but nope, maybe not. Lastly, I found the info about returning emails with a ‘Thanks, but no thanks” cool, because this is not something I always do,  but I may start.

Much thanks to Julie Du Brow of dubroWORKS PR/MKTG for taking the time to answer these questions. It’s great to get this perspective on the PR-blogger relationship.

Readers – what do you think? Did you learn anything new?


  1. says

    Very interesting, I also, don’t usually say thanks but no thanks because I don’t want to fill up someone else’s box with extraneous emails. I do respond promptly and I do send links most of the time – not if it’s a brief mention, because again – why fill up an email box.

    In general, I work with several PR people who are really incredible at communicating and they make my job easier and a pleasure. But there are a few who tell me they’ll get me something and never get back to me ever again – but I guess that’s the nature of the biz. There are only so many hours in day and if the PR person’s on overload, something’s going to fall away.

    Great piece – thanks for this.

  2. says

    @Cynthia – I know, that’s my rational as well. I hate having my in-box full of extras, that, in the long run don’t matter to me. I guess from the other point of view, it makes sense because you can write off some people, which means less emails to send the second round. I’m glad you work with nice PR people. My experience has been pretty good overall with PR folks too. Just the occasional baddie – which is typical no matter who you’re working with.

  3. says

    I have a habit of always sending links to a PR person if I’ve worked with them on an interview or contest, but I don’t always get a response back in return. It would be nice if I did, esp. if I’m sending a list of contest winners. : )

    As for responding to PR emails, sometimes I put them in a “Later” sort of folder to respond to after I do a post or if I need more info. I didn’t realize it bothered PR people to get a response several weeks later.

  4. Mary says

    I fully appreciate the desire to have a response to emails and I try my best. But I get many releases or pitches from PR people who obviously have never read my articles or blog because they are on topics that I have never written about or expressed any interest. If the person sending the releases can’t be bothered with tailoring the pitches to me, I won’t be replying. It goes both ways.


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