By Terreece M. Clarke
…Then I’m likely bored reading it.
It’s true. Writing articles or blogs can become so by-the-formula that you can mentally check out and still deliver, on the surface, a quality article.
A “surface quality article” has all of the makings of a great article – structure, sources, insight, clean copy, but lacks oomph or the passion of the writer behind it. There is a difference between mom’s brownies made with love – whether from box or scratch – and the mass produced, machine-handled bricks that pop out the vending machine. You can serve them both up on a plate, but it feels different.
A bored writer often comes from boredom with the subject or approach. Figure out which one applies to you and work on bringing the vigor back. If it’s the subject that puts you to sleep, new sources, new angles, unusual audiences may help stimulate your mind.
How are you approaching your work? Downtrodden with a heavy heart, all business or with enthusiasm to bring out the best the subject has to offer for your audience? Often it’s the mood you’re bringing to the table that will determine if your article has that extra sparkle.
Step out of your comfort zone or regimented routine and try something different. Inject humor into the article – where appropriate. Write the article from a completely different perspective. But do something, because if you’re boring I won’t read it and your audience won’t either.