We have recommended several times here at FWJ that people who are looking for freelance writing work start a blog or put up a web site to provide samples of their work and as a marketing tool. Looking for your next assignment should be a regular part of your routine, and one advantage of having a web site or a blog is that it is always available to potential clients.
Here’s the thing: Starting a blog or a web site is great, but it won’t help you to find work unless potential clients can find you online. A very simple strategy to help you promote your blog or site is to include a link to it in your signature line for all of your e-mails.
Another good strategy is to submit your blog or web site to search engines. Getting listed on one of the “Big Three” (Google, Yahoo, and MSN) is a good place to start, but even these search engines can’t possibly index all the web sites and blogs that are online. It’s worth your while to submit your site to some smaller search engines as well. There are many services that will look after this at no charge, or you can pay a fee to get have your site submitted to multiple search engines.
Once your site has been submitted to search engines, you want to do all that you can to get a high ranking. Most people looking for freelancers (or anything else online) won’t look through hundreds of results before making a choice. There are many strategies you can use to make your site more attractive to search engines, and Chris Garrett provides some insight into How to Grow Your Google Authority in an excellent blog post. I hope you find it as interesting as I did.