Maybe… Forbes recently ran a piece on setting up your authority related to a given career with a blog. However, the Forbes piece appears to be talking about careers outside of writing but on the flip side, this can work just as well if you do happen to want to be a FT writer or blogger. As noted in the piece:
“Recruiters will always try to find out more about you… They Google you. You want to stack the deck in your favor. If you’re competing with someone who has equal skills and experience, a blog can be the tie-breaker. Having that little bit extra can tip the scales in your favor.”
If you think of “recruiters” as clients, you can see how this works in your favor as a writer or blogger as well; probally even more so, because obviously, if you’re up for an online writing or blog gig, clients like to see that you know what you’re doing.
I’ve gotten gigs from my personal blogs by two different means. One, I’ve had blog clients find my blog, like it, and offer me a gig. Two, I’ve made blogging contacts with other bloggers that eventually resulted in a gig (i.e. someone recommending me for a job based on knowing me or networking with me.)
If you’re going to score any sort of a gig off your blog, you need to follow some basic rules though.
- Update frequently or at the very least on some sort of schedule.
- Build an attractive blog. I’ve worked with some clients with truly horrible looking blogs but in an ironic twist some of these clients will note, “We like the look of your blog – it’s so attractive – you’re hired.” Looks can matter in blogging.
- If you’re aiming for writing and blogging gigs in the cooking realm, don’t blog pets for pete’s sake. Set yourself up as an authority in the niche you’re interested in.
- Don’t make image and linking mistakes. Many clients want bloggers and writers who not only have writing skills, but who can also handle not only finding images, but also take care of all the image editing, image placement, linking, and other basic blog requirements. By linking mistake, I mean don’t place links that look like this: http://www.forbes.com/2009/03/10/blog-jobs-start-leadership-careers-networking.html link the actual text: Blogging Your Way Into A Job. It looks nicer and it’s more search-friendly.
- Know something about SEO and make sure your blog incorporates some SEO qualities.
Have you ever scored a writing gig (or other job) from your blog? OR are you currently using your blog to try to snag a job?