If you’re a writer, you have a lot of competition out there, especially if you sell your services on the web. There are thousands upon thousands of writers clamoring for clients, and buyers have a vast choice of which person to choose.
That’s why specialization is important. You can’t just be a writer these days. You have to figure out what type of writing you do best and promote that specialty heavily.
Most buyers aren’t looking for a great writer. They assume that if you market yourself as a writer, that you write well already. Buyers look for writers who perfectly to their needs: the specialist.
Start With the Basics
You’ll need to decide which type of writing you like to do best before determining your specialty. What type of writing do you like to do best? Is it articles for magazines or writing ebooks? Do you itch to improve someone’s website copy, or do you love writing on current events? There are all sorts of areas to choose from, so pick your niche.
What’s Your Expertise?
So you’ve decided that you’re not just a writer, you’re an article writer, or a journalist, or a website content writer. Good job. You’re on your way to specialization – but that isn’t enough to make you stand out just yet.
Narrow it down further. If you’re a magazine writer, which topics are you best at? Do you love travel and tourism or parenting? If you’re an article writer, what type of articles do you write? Are you great with real estate topics or best with gardening subjects? Figure out the expertise you have that makes you the pro in the area of writing you’ve chosen.
Be the Go-To Person
You have your area, you have a niche, now you need to become the go-to specialist for a very specific type of work.
Let’s say you’ve decided that you’re a travel mag article writer. Perfect. But travel is a vague term. What kind of travel and tourism do you specialize in? Is it outdoor adventures? Are you the expert on all things Japanese?
The more you establish exactly what your specialty is and market that to prospective buyers, the better your career will solidify. You’ll become the pro in the know, the writer every thinks of first when they want exactly what you do.
For great info from pro in the know on how to build the best writing business you can have, check out James’ book, the Unlimited Freelancer. You won’t regret it.