Have you ever thought about branching out ? Many of us have skills and talent that extend beyond freelance writing. We shouldn’t be married to form of income or another, however. Sometimes packaging a variety of skills can land more lucrative gigs, while saving a client money in the long run.
If you have an eye for design and create blogs and websites for friends and family in your spare time, you can offer a boutique of services for potential clients building the blog from scratch. Many will appreciate the one stop shopping element of hiring one person to build and stock a site with content. If you spend a lot of time using social media tools, your blogging clients might pay extra if you help them to further build their brands. Some other considerations:
- If you have a background in sales or marketing, you can help your clients lead a promotional campaign.
- If you’re a press release writer with a background in P.R., you can offer to release the release to your contacts and others.
- If you worked in graphic design in a previous life, offer to write and design brochures and other promotional material.
- If you’re a blogger with a large community, you can offer community building and moderation as an extra feature to blog clients.
No one says you only have to be a writer or only have to be a blogger. Think about what else you can do and see if you can offer packages to potential clients. Market yourself as a boutique services provider. When you offer packages, you can command a higher rate, but your client will save money and appreciate not having to hire several people for one project.
Are you ready to move beyond freelance writing?
Do you offer a variety of services? If so, share your tips and successes. Not sure of what else you can do or how to sell it? Let’s brainstorm below.