15 Greeting Card Markets

http://www.freelancewritinggigs.com/2010/01/16-greeting-card-markets/

greeting card

With all our talk about writing for the web or writing for the magazines, we miss out on what can be some very lucrative markets. Today I thought we’d explore a market we haven’t much discussed here at Freelance Writing Jobs, the greeting card market.

As you can imagine, greeting card people aren’t looking for anything more than a verse or a good joke. Clarification: They have to be good. They’re looking for people who can talk to their market and grab them with a few words. Here’s your chance to put all that tight writing you developed for Twitter to good use.

The average person will decide in less than ten seconds if he wants to buy a particular card. The folks who buy greeting card slogans are looking for eye catching prose. They want writers who can speak to the consumer and express thoughts the buyer might have difficulty expressing on his own. Sympathy cards must be sincere, while pick me up cards are to put a smile on the recipients face. The instant gratification must be apparent.

So how does one pitch a greeting card market? I did a little digging and made a few calls, and here’s what I found out:

Go shopping

First things first. Each different greeting card company has a different mission. Hallmark and American Greetings look for entirely different things from their writers. Go shopping. Spend an hour or two at the card shop and look at the different displays for the different brands. read a selection from each brand and take notes. You might notice one brand tends to display more flowery prose while another brand prefers salty talk. Which voice suits you?

Request guidelines

Like magazine and web markets, each greeting card manufacturer has a specific set of guidelines. Take some time to contact each market to learn theirs. Start small. A company such as Hallmark doesn’t accept new greeting card writers off the bat. Try a lesser-known, smaller budget brand to get your feet wet. Blue Mountain Arts advertises for writers often and pays a very respectable rate.

Ready to try?

16 Greeting Card Markets:

  1. American Greetings: Doesn’t accept unsolicited material. Request guidelines and query your ideas first. Currently, they’re only looking for funny stuff, and trust me, it has to be good.
  2. Blue Mountain Arts: Pays $300 for greeting card slogans. Follow link for guidelines.
  3. Designer Greetings: Follow link to guidelines.
  4. Ephemera, Inc. – Pays $50/slogan. Looking for irreverent, provocative material. Follow link for guidelines.
  5. Gallant Greeting Corp.- Pays $45/slogan. Contact for guidelines.
  6. Kalan: Pays $60 – $150. Contact for guidelines.
  7. Marian Health Greeting Cards: Contact for guidelines. Looking for positivity – no snark.
  8. Moonlighting Cards - Pays $25/slogan – Looking for “love” cards for all occassions. Stress that you must read their guidelines before querying.
  9. Novo Card Publishers: Read online guidelines.
  10. Oatmeal Studios: Looking for funny stuff.  See online guidelines for submission information.
  11. Paper Magic Group: Manufacturer of boxed Christmas cards. Contact for guidelines.
  12. Papyrus Design: Looking for unique slogans. Contact for guidelines.
  13. Recycled Paper Greetings: Contact for guidelines.
  14. Rockshots: Pays $50/gag. Looking for gag lines of an adult nature.
  15. Snafu Designs – Pays $100/slogan or idea. Contact for guidelines.

I didn’t include Hallmark because they’re currently not accepting freelance submissions. I’d like to thank my friend Dawn who asked that I not use her last name. She’s a greeting card artist and helped me with this information.

I’m currently researching more of the specific markets and will have more good stuff for you in the upcoming weeks. Good luck and if anyone writes for greeting cards and has tips to share, or if anyone landed a sale through the information here, please let us know as well.

Good luck…and don’t miss our regular Monday Markets.

Image via stock xchnge.

Comments

  1. Great list!

    Oddly enough, this is the very first freelancing market I considered when I started out as a freelance writer.

    I have to say that I never broke in, but it’s still something I’d like to try some time.

    With any market, I think persistence is key.

    Thanks for writing this post (and reminding me about greeting cards).
    .-= Laura Spencer´s last blog ..When Miscommunications Happen =-.

  2. Thanks for doing this, Deb. I’ve applied to a couple of these earlier, but it’s nice to have a consolidated list like this to refer to. This is something I’m very interested in, but haven’t put too much effort into – hope to change that this year. I did land a gig for writing ecard verses and concepts a couple of years ago from FWJ. It was a lot of fun and it later extended to blogging and doing other types of writing for the client.

    • Hi Rupa,

      I hear tell greeting cards can be a lucrative opportunity. I’m not very good with prose. However, I did once sell a T-shirt slogan.

  3. Thanks for the list and the tips! I’ve been curious about this market lately. This post definitely gives me a place to start.

  4. Interesting idea. I thought about writing greeting cards a few years ago but never really pursued it as I didn’t know where to begin. Thanks for the list!

  5. Thank you so much for all this hard work! Your site is fast becoming one I visit daily!
    .-= wendy´s last blog ..I Want A Wife =-.

  6. Christi Switzer says:

    Thank you, Deb! Great list!

  7. Mike Vaszari says:

    I have sold over 2000 humorous/studio ideas in my career and have breen quite successful in the business. I once had over 35 markets. I retired from writing in 2000 after my wife passed away and spend my time these days as a jazz and blues keyboard player/vocalist. My advise to all new freelance greeting card writers is don’t get discouraged as that first sale will come when you least expect it. Good luck! Mike

  8. Thank you for giving us these outlets for us to navigate thru. I have just sent one of my long poems for a car to Blue Mountain and I hope to hear something soon. I have been looking for places to send my poems to along with my artwork. So thank you for your website. This is just the place I will keep on hand so I can be kept on updates. Thanks again Deb..

  9. Theresa says:

    Hi there! Do you know of any companies that would be interested in freelance greeting cards of a religious nature????

    • I used to take my mother in law to a religous bookstore she liked. I am sure they had cards. You could find a store and go look and see what companies make their cards. Just a thought. Good luck.

  10. Just discovered this site during my first few days ever of researching what to do with the writing I have done all my life- boy writing is soooooooooooo much more fun than being online. But now I see the necc…no one will find writing stuffed under one’s bed will they?

    Looking forward to reading this site more thoroughly and putting it’s resources to good use.

    Happy writing everyone!

  11. These are some great sources for greeting card freelancers, my guess is that the submission rate is very high. I know of a send out cards rep that creates her own artwork and card saying and sells them on her own.
    Tim Somers´s last blog post ..TSA Gives My Send Out Cards Blog A Boost

  12. I love the post & specially the market collection.
    thanks!!

  13. Found this sight quite by accident. Work in Elementary Edu. setting and have been writing poems for others for years. Have been looking into Greeting Card. The poetry I write rhymes. I am finding that most companies ask for poems that “do not” Did you come across any that accepted “rhyming” poetry. I feel sure I could do this as I am approached often to write for friends, school, ect. Any advice? Thank you so much.

    Debbie

  14. Is the FWJ Site still Alive and Well ?

  15. Crystal M says:

    Had a question…..I have been looking into a few different companies for my writing. I know that when they decide to choose one of your writings and publish it, they are entitled to those writings and own them. I’ve noticed that many companies say they take weeks to months to even return any response to you in regards to being accepted or not. My question is, do we stick with one company for our writing, or do we submit our writing to several different companies? I would hate to sit around waiting for a “denial” letter, only to have to try another company that might accept my writing and have it be two years before I find one. My problem with this is, if I submit to three different companies the same writing, and one accepts it (or maybe more than one) how do I inform the other company that another company has purchased the rights to that writing? Does this make sense? I just dont want to get caught up with two companies “purchasing” my writing and dealing with which way to go, how to inform them its “not for sale” any longer etc etc.

  16. just send my two poems to the blue mountain arts..all my life i wanted to become a writer. but i didn’t know where to start so i did some freelance content writing . but the writings where not of my type…it was sometimes advertisement or some times more advertisements. but thanks to you, you showed me the right place… May be they wont accept my poem but i am happy that at least i am trying something that i love.

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