With all our talk about writing for the web or writing for the magazines, we miss out on what can be some very lucrative markets. Today I thought we’d explore a market we haven’t much discussed here at Freelance Writing Jobs, the greeting card market.
As you can imagine, greeting card people aren’t looking for anything more than a verse or a good joke. Clarification: They have to be good. They’re looking for people who can talk to their market and grab them with a few words. Here’s your chance to put all that tight writing you developed for Twitter to good use.
The average person will decide in less than ten seconds if he wants to buy a particular card. The folks who buy greeting card slogans are looking for eye catching prose. They want writers who can speak to the consumer and express thoughts the buyer might have difficulty expressing on his own. Sympathy cards must be sincere, while pick me up cards are to put a smile on the recipients face. The instant gratification must be apparent.
So how does one pitch a greeting card market? I did a little digging and made a few calls, and here’s what I found out:
First things first. Each different greeting card company has a different mission. Hallmark and American Greetings look for entirely different things from their writers. Go shopping. Spend an hour or two at the card shop and look at the different displays for the different brands. read a selection from each brand and take notes. You might notice one brand tends to display more flowery prose while another brand prefers salty talk. Which voice suits you?
Like magazine and web markets, each greeting card manufacturer has a specific set of guidelines. Take some time to contact each market to learn theirs. Start small. A company such as Hallmark doesn’t accept new greeting card writers off the bat. Try a lesser-known, smaller budget brand to get your feet wet. Blue Mountain Arts advertises for writers often and pays a very respectable rate.
Ready to try?
16 Greeting Card Markets:
- American Greetings: Doesn’t accept unsolicited material. Request guidelines and query your ideas first. Currently, they’re only looking for funny stuff, and trust me, it has to be good.
- Blue Mountain Arts: Pays $300 for greeting card slogans. Follow link for guidelines.
- Designer Greetings: Follow link to guidelines.
- Ephemera, Inc. – Pays $50/slogan. Looking for irreverent, provocative material. Follow link for guidelines.
- Gallant Greeting Corp.- Pays $45/slogan. Contact for guidelines.
- Kalan: Pays $60 – $150. Contact for guidelines.
- Marian Health Greeting Cards: Contact for guidelines. Looking for positivity – no snark.
- Moonlighting Cards - Pays $25/slogan – Looking for “love” cards for all occassions. Stress that you must read their guidelines before querying.
- Novo Card Publishers: Read online guidelines.
- Oatmeal Studios: Looking for funny stuff. See online guidelines for submission information.
- Paper Magic Group: Manufacturer of boxed Christmas cards. Contact for guidelines.
- Papyrus Design: Looking for unique slogans. Contact for guidelines.
- Recycled Paper Greetings: Contact for guidelines.
- Rockshots: Pays $50/gag. Looking for gag lines of an adult nature.
- Snafu Designs – Pays $100/slogan or idea. Contact for guidelines.
I didn’t include Hallmark because they’re currently not accepting freelance submissions. I’d like to thank my friend Dawn who asked that I not use her last name. She’s a greeting card artist and helped me with this information.
I’m currently researching more of the specific markets and will have more good stuff for you in the upcoming weeks. Good luck and if anyone writes for greeting cards and has tips to share, or if anyone landed a sale through the information here, please let us know as well.
Good luck…and don’t miss our regular Monday Markets.
Image via stock xchnge.