Blog Posts vs. Articles: Format

Picture 6Today we complete the blog versus article comparison. Previous posts covered length and POV audience expectation and today we are going to look at formatting differences.

Articles have a pretty standard format. There’s the lede (lead) paragraph, some quotes, source citing, each new idea is in a new paragraph and there is a conclusion paragraph to tie it all together. Articles that have more information will also have bullet points or sub-sections with different headers. It’s a simple concept that’s not so easy to execute successfully no matter what those “Freelance Writing is Easy!” ads contend.

Blog posts have more flexibility in their approach. Some write posts much like they write articles – lede, supporting paragraphs and conclusion. In blog posts it is often not necessary or possible to have quotes, especially when the writer is tackling a topic from their point of view. *Side note, quoting yourself within a post is dumb, it’s like speaking about yourself in third person.

Articles must have outside supporting sources to corroborate the information presented by the writer, a blog post not so much. I don’t advise you just make up random stuff without some grounding in reality, common fact, etc. if you want to really make a living as a freelance writer. When blogs do cite information gleaned from other areas, and they must cite it otherwise it’s plagiarism, they usually just give a quick shout out or link to the blog as opposed to an article’s more formal citation process.



“The OWL at Purdue University defines plagiarism as the uncredited use (both intentional and unintentional) of someone else’s words or ideas. Many writers and not all of them are newbies, include information in their articles, blog posts, etc., that originally appeared somewhere else without giving credit to the originator of the information.”


“Deb Ng had a great post today about freelance writing routines that discussed how maintaining a routine demands people have more respect for your time.”


In September 2003, The University of Iowa Health Science Relations and Dr. Nicole Nisly published a report that said yoga can be helpful in reducing the need for medication in mild cases of asthma and high blood pressure. The report also said yoga helped people cope with Parkinson’s disease, attention deficit disorder and back pain.”

Blogs posts tend to focus on bite-sized bits of information in shorter, skim-enabled paragraphs. Visually there is more white space and the important idea is placed “above the scroll.”

Basic writing techniques, rules and information apply easily to both writing styles. Whether it’s a blog post or an article, the writer needs to communicate with their audience, present clear, concise information and follow grammar and style rules. Good writing shines no matter the venue.


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