Profitable Blogging for Yourself: Traffic and Community First…then Money


If you’re reading this blog, most likely you’re interested in making money as a blogger. Jennifer’s advice here is for those wishing to make a living blogging for others. My posts are mostly geared towards earning money from your own blogs. I hope we both offer something of value and that you will continue to offer your feedback.

In the almost five years I’ve been building this blog network, there’s been a lot of trial and error. I didn’t know a thing about blogging when I first created Freelance Writing Jobs, When I first started out as a blogger, I made a lot of mistakes. Once I started realizing FWJ was bringing in traffic, I began to learn more about blogging, and, blogging for a living. As I became more successful, people began asking me for advice. I have many tips to share, but I feel this one is one of the most important: Don’t worry about money out of the gate. Build up your readership and community and take it from there.

First things First:

I’m sure I don’t need to tell you it takes time and effort to build a readership…and to build relationships with your readers. Having an active community is very important for a blog’s success.  These are my best tips for building traffic and community:

  • Visit other blogs: Probably the single most important thing brand new bloggers can do is to visit other blogs and participate in the discussions there. This will serve a few of different purposes: interested parties can click on the links associated with your name to see your blog, it will familiarize others with your name, it will help to establish your expertise. An important note: There’s no need to drop links to your blog or blog posts in the comment box. You’ve already put your link in the required spot, adding it to the comments is considered spam and will serve as a turnoff.
  • Link to other blogs: Don’t be afraid to link to blog posts you find interesting. The pingback will appear on the resulting blog, sending you traffic. Moreover, the blogger might not have known about you and may now want to reciprocate. It’s a terrific way to to have a multi-community discussion and to meet other like-minded people.
  • Participate in online discussions: Join forums, social networks, online groups, discussions and more.  This will further establish your expertise. As others become more curious about who you are and what you do, they’ll want to visityour blogs.
  • Take advantage of social media: Twitter, FaceBook, YouTube, Flickr, FriendFeed, and other social media tools are a must for anyone looking to increase traffic.  Again, don’t be spammy with the links. Build up relationships with your friends and followers and occasionally share links to your stuff and others.
  • Advertise: Sometimes you have to spend money to make money. Consider advertising on other blogs and websites. Don’t break the bank, and don’t be afraid to suggest ad trades to others in your niche.
  • Create useful content: The best way to build traffic and community is to create good, useful content. Once readers realize they can rely on you to offer solid advice, they’ll be back for more. Plus, the more pages you write, the more pages that are indexed into the search engines.
  • Attending networking events: Mingle with the people who will get the most use from your blog. Attend professional meetings, meetups, tweetups, conferences and other professional events.
  • Keywords: Research the best search terms for your niche and blog posts. Using keywords in your blog posts will help the search engines find you.
  • Tags: Ditto tags. Tags are like keywords. Tag your posts liberally to catch the attention of search engines.
  • Analyze stats: Don’t overlook your stats. Use Google Analytics, Site Meter, Performancing Metrics or another stats program to research how people are getting to your blog, how long they’re staying, the content that does the best, the days and times you receive the most traffic and, basically, what gets the best results. Use that information to your benefit.

If you put these different steps into practice, your blog will begin to grow. As it starts growing and you start learning more about your community, you can research advertising. Until you have a community and know more about your reader base, you won’t be able to know which methods of advertising work best for the people who visit your blog.

Follow me on Twitter @debng. For updates from the Freelance Writing Jobs network follow @freelancewj.


  1. says

    Linking to other blogs is a great strategy it can really pays back sending away the visitor to another website.

    I belive that the most difficult step is the one of the community builder.

  2. says

    I’ve blogged for different companies before, but I recently started my own blog. This is a great reminder that you have to build the community before the money comes in — something I haven’t had to do before. I’m working on all the tips you listed above!

  3. says

    It never fails. When I get distracted with trying to make money, I find myself quickly drowning and facing profit declines. When I focus on enjoying the work and making every job and client of high importance because I love what I do, I happen to make great money!

  4. says

    I love your suggestions. As a new blogger I’ve been confused and dismayed by the sheer number of ideas and suggestions out there, many of which are a little advanced for me. Your suggestions are simple and easy to understand.

  5. says

    Thank you, thank you, thank you! I’ve been writing online for a year now, had a personal blog for almost five years, but only recently have I broken out into professional blogging. All your tips are much appreciated.
    .-= John´s last blog ..Barney Flats Oatmeal Stout =-.

  6. says

    You are right, I have just started blogging again after a while away from the scene. I was concentrating on building my business. Now I am back on the game with my new writing blog, I remember from previously blogging that my success in terms of money came after I had built a community. After I had built regular readers who were coming to my blog for helpful information on how to get their writing career started.

    So thanks for this great info

    tomorrow our seeds will grow, all we need is dedication.

    edina jackson´s last blog post ..I have discovered the secret


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