How do you quote jobs for new clients? Not everyone is specific about what they are looking for when they ask for a quote, unfortunately. I know some freelance writers talk about how much they charge per hour, but I want to focus on why it may be a better idea to offer a per-word rate than an hourly one.
If you quote a client an hourly rate, the client may not understand what they are getting for their money. Although the freelance writer is probably more likely to eat some time than pad his or her bill when charging by the hour, the client wants to keep a close eye on costs. They may feel more comfortable knowing from the outset how much something is going to cost, and the client doesn’t want to imagine the project they anticipated paying $X for taking longer and costing more than they had anticipated.
Providing a quote per word or for the entire project means the client has a much better idea of how much it’s going to cost. There may be an advantage for the freelancer, too, in quoting this way: he or she knows how much they are going to be paid. If the job ends up taking less time than the freelancer originally estimated, he or she doesn’t have to charge less for it.
Charging by the word is a clear way for the freelancer and the client to understand how the fees are being calculated. An hourly rate may be too vague, since the client can’t picture how much work can be done in 60 minutes. I know I have times when some hours are much more productive than others, and I suspect that other freelance writers are the same.
I prefer to keep it simple and quote per word, per page or per post when talking to a client. How do you handle quoting rates?