The topic of this series has been how to earn more money as a freelance writer. We’ve touched on some of the higher paying writing fields and discussed The Types of Companies That Need Freelance Writers.
Today, I’m going to cover a slightly more sensitive topic. Today’s topic deals with mistakes that writers make that can keep them from being selected for better paying gigs.
Seven Mistakes That Can Affect Whether You’re Hired
There are times when you aren’t selected for a writing project and it isn’t your fault. There’s a lot of competition out there, and not everyone can be chosen all the time.
However, there are other times when you aren’t chosen for a better paying writing job because you could have handled something better. Here are seven mistakes that freelance writers make that can affect whether they’re hired:
- Not managing your online brand. Some writers don’t realize that everything that they post or publish online becomes part of their online brand. You should take it for granted that potential clients will do a search on your name (whether you want them to, or not). If most of what comes up in that search is poorly written or unprofessional, many will assume that this is representative of all your work.
- Not networking with potential clients. It’s great to be involved in social media. Interaction with peers online can be a great way to learn and share. For social media to pay off in terms of getting gigs, your contacts should also include current and potential clients. Take a look at who you’ve friended and followed online. Does the list include anyone who could give you work?
- Not having an online presence at all. There are still a few freelance writers who don’t have an online presence. While it is still possible to find freelance writing work without a blog or online portfolio, not having either does make it harder for clients to find you. Also, not being online could cause a potential client to assume that you don’t have the current experience or updated skills that are needed to do the job.
- Not projecting yourself as a professional. Every contact that you have with a prospective client, from the time that they first run across your name right up to the time that you finish a project for them, needs to be courteous and professional. Anything less, and the client is likely to find someone else (who does project a professional image) to work with.
- Not following through. Follow up is a weak point for many writers. You should be checking in regularly with former clients, with companies who have expressed an interest in your services (but not yet hired you), and with those you meet who might eventually need a freelance writer. It’s not unusual for a writer to work for a client once and never check back with them to see if they have more work.
- Not being patient. Marketing a freelance writing business is a lot of work. It can take a lot of contacts with a potential client over a long period of time before you are given the chance to work on a project with them. It’s somewhat rare for a freelance writer’s job hunting efforts to achieve instantaneous success, yet that’s what many of us expect. When it doesn’t happen, we get frustrated.
- Not even applying. Surprisingly, the reason many freelance writers don’t get a better paying gig is because they don’t apply when one comes up. When we notice a high paying freelance writing project some of us tend to talk ourselves out of applying for it. But, the truth is that you won’t be selected for a job if you aren’t even in the running for it.
I’ve shared seven mistakes that keep freelance writers from getting better paying gigs, can you think of more?