5 Ways to Breathe New Life into Old Content

Andrew Rosen published a post on Splashpress Media’s BloggingPro.com site today called “Bringing Old Content Back to Life: 5 Ways to Revive a Blog Post” that applies to freelance writers, too, so I wanted to share it with the readers here on Freelance Writing Jobs.

A big part of writing is knowing when it’s time to remember that you don’t always have to reinvent the wheel to make an impact on an audience.  If you write evergreen content for a blog or other media that can get lost in the clutter over time, then there is absolutely nothing wrong with bringing that content back out to the front and center of your stage.  The trick is to revive it in a manner that makes it interesting again.

Andrew offered five great tips to do exactly that.  He suggests that to revive old blog posts (and these tips work for various forms of online content) you can do the following:

  1. Repost old content, but do so within boundaries so your search engine rankings are not negatively impacted by it.
  2. Feature old content in a list such as a “Best of” list.
  3. Include a link in a current post to related and valuable content in a past post.
  4. Resubmit old posts to social media sites like Twitter and Facebook.
  5. Rewrite old posts so they’re not exactly the same as the original but still communicate the same evergreen ideas (with new thoughts added as appropriate).

These are great ideas, and you can follow the link above to read Andrew’s entire article with all of his suggestions for breathing new life into old online content.

The concept also works when you write for multiple clients.  Just because you already wrote about a specific topic for one client doesn’t mean that topic is off limits when it comes time to write for another client.  The key is to rewrite the content for the specific audience that will read it and include unique ideas and concepts each time you write about the same topic.

If you’re an expert in a particular area, then you’ll undoubtedly be called upon to write about similar topics again and again. You’d go out of business if you only wrote about a certain topic for one client then never touched it again.  As long as the words, structure, and voice are unique in each article you write about the same topic, your varied clients will get a piece that their audiences will gain value from.

Bottom-line, great content can live many different lives.  It’s up to you as the writer to give it the various lives it deserves and get it in front of the various clients and audiences that can benefit from it.

What’s your top trick for breathing new life into old content?  Leave a comment and share your tips.

Image: stock.xchng


    • says

      You could use a widget that includes the feed from a specific “Best of Category” in WordPress. I usually create these kinds of posts twice a year (once a year on some blogs) – summer and end of year. I go through my archives from the past 6 months and pick evergreen posts that people can learn from forever and publish links to them all in a new “Best of” post. Sometimes I mix it up and try to have fun with it. I might do a “Craziest Posts of the Year” or something similar. The key is to just resurrect posts that you think people will enjoy seeing again or might have missed the first time and really should read. Sometimes, I even include links in my sidebar to these posts. You can use a WordPress plugin (if you use WordPress.org) to display Popular Posts, but I like to pick my own “Best of” posts.

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