I read somewhere recently that freelancers need to be cocky when looking for work. I’ve been thinking about that statement, and I don’t think that is the case.
When I think if a person who is cocky, it brings to mind someone who is conceited and arrogant, to be sure. This is a person who apparently has no issues with low self-esteem. Instead, they have a greatly exaggerated sense of their own importance.
Did you notice that everything in that description has to do with the person him or herself? This is someone who is definitely embracing the WIIFM (“What’s In It For Me”) mindset.
Now think about what it means to be confident. This second person is self-assured and knows him or herself well enough to understand exactly what traits they bring to the table.
The person in the second example is interested in making a contribution and adding value to the projects he or she takes on. They are ready to roll up their sleeves and get their hands dirty to get the job done.
How does this relate to looking for freelance writing work? When you are talking to a potential client, you need to walk the fine line between being confident in your abilities and sharing information about what the client can expect if they decide to work with you, and coming off as being cocky.
How do you know you’ve stepped over the line? If your focus stops being about the client’s needs and becomes mostly about you, it may be time to reign things in a bit. You can be proud of your work and what you have accomplished without getting it into your head that you are doing your clients a favor by deciding to work with them.
Does being cocky ever pay off when looking for freelance?