How much do you care about your clients’ business? And what does caring have to do with getting hired for a freelance writing gig? Plenty.
I believe that success is based partly on having a certain amount of raw talent but it’s mostly about showing up, doing the work and developing good relationships with the people you work with. Part of having a good relationship with your clients is caring about them and their business.
You may be hired to provide a writing service, but what you are really doing is helping your client solve a problem. They may be looking to draw more traffic to their web site, increase sales by putting out a brochure that persuades a prospect to contact the company or put a human face on their company by asking you to write blog posts.
If you were the client and you had the choice between two writers of equal ability, would you hire someone who only did what they were asked to do (no more, no less) or would you give the nod to someone who took the time to ask about your business and what you are trying to accomplish?
Let’s not get so caught up in trying to be cool that we forget to care about the people we work with. They are the reason we’re in business, after all.