It’s not too early to start thinking about Christmas. I saw Christmas decorations out in the stores right next to the Halloween items a couple of weeks ago. (Some things are just wrong.)
Now, I prefer to get one holiday out of the way before I start thinking about the next one, but apparently retailers don’t think that way. From the number of Christmas flyers that have magically appeared in the mailbox recently and the amount of times I’ve been hearing, “Mom, can I have…..” recently, the holiday season seems to be gearing up now.
At the risk of adding one more thing to your already jam-packed schedule over the next few weeks, you should make a point of pulling out your client list and reaching out to them at this time of year. You can send holiday greeting cards if you wish. A personal e-mail is also appropriate.
Your message doesn’t have to be a lengthy one, but you do want to thank the client for their business over the past year and invite them to contact you with their future writing needs. If you haven’t heard from some of the people you are contacting for awhile, this is an opportunity to get your name in front of them again. Your regular clients will also appreciate your reaching out to them in this way.
Your success as a freelance writer will depend, at least in part, on the relationships you establish with your clients. If you demonstrate that you value the people you work with, they will respond in kind by offering you more and better assignments and referring you to other potential clients.
Sharing good wishes is a simple thing that you can do to finish this year on a positive note and set the stage for a prosperous New Year.
Do you reach out to clients during the Holiday Season? Do you send traditional cards or communicate by e-mail?