A bullet point is a helpful little tool that helps break up content, smooth transitions and draw out important main ideas. They also help create more white space on the text or web page. When using bullet points remember to:
- Be consistent with content and style. Start each point with the same part of speech and maintain the same length within bullet point sets.
- Use main ideas. Bullet points are key to directing the reader – and their eyes – to the ideas that count.
- Clarify complex information. Complicated topics are best explained when broken up into bite sized pieces.
- Use sparingly. An article full of bullet points isn’t an article, it’s a list!
- Avoid bullet point subpoints. It makes the piece messy and can confuse your readers.
- Be brief. Bullet points aren’t supposed to be paragraphs, just quick points.
Got any tips on using bullet points? Please share!
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