I’ve had five novels published professionally, through an internationally-distributed publishing house. I’m contracted for one more, which will be hitting stores next Summer. And like all good authors, knowing that there’s an end in sight to my current contract, I’m on the hunt for a new one.
After my first three books, getting a second contract for three more was easy. My books weren’t bestsellers, but they sold enough to turn a profit for my publisher, so getting a new contract was a no-brainer. Yet now, suddenly, after almost six published books under my belt, landing a new contract is proving far more difficult.
Why is it so much harder to get a contract after six published books, when it was so easy to get one after just three? Shouldn’t cumulative publishing experience count for something?
My fan base is growing slowly but surely, so my sales numbers are small but respectable. So why is this happening now? What’s the difference?
We all know the answer to this question by now, and it’s a problem that a surprising number of established writers are dealing with. I just heard from my agent today, and she confirmed the ugly truth we all know. And I quote: “publishers are continuing to publish fewer titles a year.”
The problem, it turns out, isn’t so much on my end. Sure, my sales history could be stronger. Who’s couldn’t? And I always seek to better myself as a writer. But these things actually have surprisingly little to do with getting a contract.
The issue is rooted in the industry itself. The tanking economy and the advent of ebooks have led to a floundering publishing industry. The firm foundation that this industry has been standing on for its entire existence has turned to shifting sand. And thus, everyone is in survival mode. Everyone’s looking for ways to cut costs, so employees like editors and marketing staff are being laid off. Publishers aren’t taking as many risks on new talent, and they’re scaling back their production numbers with existing writers.
So what’s a writer to do? Published or unpublished — unless you’re among the elite few with huge sales and name recognition, your current status just doesn’t matter all that much. It’s an even playing field in some respects, and I’ve used a lot of words in this column describing the options available to writers, from self-publishing to e-publishing and everything in between.
But there’s no substitute for a contract with a publisher. Even if we’re talking about web publishing or ebook publishing or book apps or some other form of new media… writers need publishers. And if you don’t believe me — if you genuinely think that self-published writers can do just as well as published writers, thanks to “a little hard work and some ingenuity” — here’s a brilliant and sobering article from one publisher who explains just exactly why the writer/publisher relationship is crucial to bookselling success. An excerpt:
It takes a long time to build… trust with a large reader base and that’s the real strength of the publishing company and what an author really gives up by going alone. Publishing companies are businesses designed to make connections with readers both directly and with intermediaries (book reviewers, bookstores, etc) for the purpose of selling stories. Publishers keep the connection open with the reader even when the writer is on a break from writing. By going alone you only maintain that connection with your readers for as long as you are producing content.
More importantly, publishers pull resources that individuals do not have access to on their own.
…no one can reach a large enough audience alone. Cross promotion is an obvious and necessary next step that will benefit everyone, but it can’t be done without capital (read: $$) and that can’t be done without agreements that make it clear who’s putting up the capital and what they’re getting in return, that requires publishing houses.
That says it all. You can come up with the coolest new publishing ideas ever, the most “wow” concept of a story, and write some of the best prose this world has ever seen. But if you don’t have the infrastructure in place that a publishing house provides — to publish and promote it to the mass audience of readers — you’re never going to have anything more than just another self-published title with a small, niche readership.
Self-publishing is great, and I’m not knocking it. I’ve expounded on its virtues before. But if you hope to make at least a portion of your living from book writing — even in this wildly changing landscape — a publishing house is all but required.
So here’s the rub: how do you land a publisher in this increasingly uncertain publishing climate? On the one hand, there are lots of different types of publishers, and the digital publishing realm is bringing about even more of them. Even ebooks and web-books are seeing publishers or special arms of established publishing houses dedicated just to that form of publishing. But that doesn’t solve the core issue.
It’s hard enough to merely define the new landscape of publishing, much less navigate it. In the future, I’ll talk more about attracting the attention of publishers of all kinds.
In the meantime, let’s open a dialogue between authors, editors, publishers, marketers, and everyone else in the industry. How have things changed for you, what does the future hold for us, and how can we all get there successfully?