With blogging, these two targets are easily obtainable – that’s considering you do everything ‘by the book.’
Blogging has proven itself to be a great method of spreading the word potential consumers and clients about your products or services. It’s also proven to be a great medium to connect business owners with their existing customers in a very “hands on” approach to customer service.
The technology behind blogging makes it super easy, and in some cases, automated, to spread information about anything you want:
- company news
- new products and services
- marketing campaigns
- special promotions
- customer loyalty promotions
Blogging also provides a medium that allows business owners a way to establish real relationships with the people who of exceptional value:
- potential JV partners
- media supporters
As a business owner, the key to having a successful blog is having a clear goal for every step of your blogging.
With this in mind, I personally recommend at least drafting a plan that may include:
- How often you will update
- How you will promote your blog
- How you will retain readers
- Will you feature photographs or video
This is a plan I use each time I begin a new blog.
What are some factors that may not be listed here that could be beneficial to others who are about to embark on blogging on a corporate or business level?