Part of being a freelancer is looking for work. Even when we have a full plate, we are aware that our status can change very quickly. Clients run out of work, we decide that it’s time to move on, or we simply experience a dry spell.
Since a phone call or e-mail can change our work schedules (and have an impact on our cash flow) very quickly, getting into the habit of always being on the lookout for new opportunities is important. The “job” of a writer is not just about thinking stuff up; it also involves the functions of running a business, including marketing.
If this part of your business is not something that you always look forward to, let me offer this suggestion: make looking for work a habit. It should be a regular part of your routine in much the same way that showering and brushing your teeth are.
When was the last time that you gave any thought to whether you actually wanted to take a shower or brush your teeth? You don’t – it’s just something you do because you know that if you don’t look after it there will be consequences. The same thing is true when it comes to your freelance writing job search.
Get out your book, calendar or whatever you use for scheduling and block off some time to devote to applying for gigs, writing and sending queries, cold calling or connecting with previous clients. You can set aside time on certain days for different approaches if you like.
The important thing is to make an appointment with yourself for this necessary activity. Once you have it written down, keep the appointment – whether you actually feel like doing the task doesn’t necessarily have to appear on your radar. Just get started, and you are less likely to have a lot of gaps in your freelance writing schedule.
Do you make looking for freelancea habit?