Even for the most committed of bloggers, issues in the real world tend to creep up. Whether it’s a family emergency, your regular job placing more demands on you, holidays or simply a case of blogger burnout. It happens.
There may be a few days in a row that you are unable to post – those few days have a tendency to turn into a week and so on. And that’s okay! Your readers will likely understand as long as it doesn’t become a habit. No matter what the reason, don’t make your return to blogging an apology post.
If you really think about it, that apology post might be sending a message to your readers that you aren’t quite as dedicated to them as they had hoped you’d be or as they deserve. For every blog in your particular topic, there are hundreds of blogs on the same, or similar topic that will remain dedicated to loyal readers.
Don’t lose your readers to the “other” guy!
Don’t get me wrong, transparency is a good when keeping your readers informed of your real world activities and that can be a positive thing. But – by all means, make sure your posts are relationship building, not a series of hollow excuses.
If such a case does arise, where you do have a lengthy lapse in posting, what should you do?
If you don’t have a good stash of emergency posts, I highly recommend you reemerge with a full-fledged, knock-your-socks-off kind of post.
Bring your readers something of solid value – provide them an educational and/or entertaining post. Give them interesting links from around the blogosphere. Ask them questions that let them know you value their opinion. Deliver something that lets your readers know you *really* appreciate them. If you don’t take the opportunity to show how much you appreciate them – how can you possibly expect them to remain loyal to you?
Gayla’s Comment Policy: I am committed to my readers. If you leave a comment on any of my posts, I will visit your blog and “share it” in some way whether on StumbleUpon, Twitter or Facebook depending on if I can find a nice fit. This is my way of saying thank you!