I used to have a client who refused to let me know my blog’s stats. She was all about traffic and community building but wouldn’t let me in on too many details. This can be a problem. If you’re not privy to your stats you have no clue what is driving people to your blog. Clueless bloggers don’t do well. Here’s why stats are important: Keywords: How will you know if your keywords are driving in traffic if you can’t see your stats? When you have regular stat access you can experiment more and find a formula that works. Your [Read more…]