Thanks largely due to the fact that more information is at our fingertips now than at any point in human history, we’ve entered into an age where both of the following statements are true:
- People are consuming more content online than ever before, and
- Fewer and fewer people are actually willing to spend time reading that content.
As freelance writers, we have to work on a myriad of projects – from content writing to blogging to content marketing. When it comes to blogging and content marketing, visuals are more important than ever.
The State of Modern Day Marketing
According to a study reported on by Slate, roughly 38% of people who click on an article or blog post online don’t actually make it past the headline. Of those that remain, a further 5% only ever read the first paragraph – IF they don’t have to scroll, that is. If they do have to scroll, they don’t even make it that far. [Read more…]