Nov 13 Business purchases are expensive, especially for startups and small business owners without deep pockets. Rather than trying to have it all, look for ways to reduce what you have to buy without actually losing any functionality. It is all about getting more bang for your buck when you are dealing with running a business on a shoestring budget. Start by Introducing the Sharing Mentality Via Flickr by BlockSim This is not kindergarten again, but one effective way of reducing IT and technology costs are simply to not buy as many. Communal computers are often just as effective, especially on split [Read more…]
Oct 29 Being a freelancer has lots of perks, but just like anything else, it also has its downsides. I could be wrong, but I think that being able to handle one’s finances smartly is a major concern of every freelance writer. Not only do you have to make sure that you land enough gigs to cover your living expenses every month, you also have to make sure that you are able to manage your income and not spend more than you earn. For individuals who are new to freelance writing, and who may have worked for a regular salary prior to [Read more…]
Jul 16 Working from home has many financial benefits. It is also true that the benefits are not merely financial. For example, a home business allows you to strike a balance between your career and family. But instead of focusing on the emotional and personal benefits, I want to keep it business related – so I am only going to discuss the financial side of working from home and earning your income online. 1. You make the money This is what both motivates and scares people that decide that they want to work from home – your income is directly proportional to [Read more…]
May 24 In an interview with Bryan Eisenberg, leading conversion specialist, he noted businesses spend up to $92 to get someone to their site… and less than one dollar to convert them. Another shocking statistic: 76% of companies do *not* have any form of conversion optimization… and 48% believe they have zero control over conversion. I think that is ridiculous. Conversions are one of the few things you do control. Unlike most marketing efforts – which require third-party sites like Google or Twitter – conversion exists on your site, which puts you in 100% control of your destiny. But can you improve [Read more…]
Oct 17 Freelancers have, be definition, a fluid income source. Projects come and go, clients don’t always have steady work, and new opportunities are just around the bend. There is also the somewhat unsteady foundation for many websites, magazines and experimental publishers, which make it hard to know when what payment will be coming when, and for how long. In the past, I have spoken to dozens of other freelancers who seem to agree that this makes budgeting a near impossibility. As a consequence, they end up living from month to month trying to put their money wherever they can, and making [Read more…]
Apr 2 Do you hang onto your money? That can be good – and bad, especially for your freelance writing success. The saying goes that you have to spend a dollar to make a dollar. That’s doubly true when it comes to business, and your business is freelance writing. Basically, if you want to do better than you are now, you need to let go a little of what you have.