After the recession hit almost virtually every business across all industries, entrepreneurs are more aggressive when it comes to managing debtrelated to their business’ operations. For many, this means drastically reducing the budget allocated for advertising and sales promotion. Not all is lost though. Social media marketing now offers a cost-efficient alternative to reach out to customers and ultimately, increase sales.
Making money through social media is a relatively unchartered territory and business owners not familiar with the Web 2.0 era may be clueless on how to thrive in this digital consumer world. There are fundamentals that need to be followed and the rest of your success depends on your business aptitude.