An Interview with Dan Schawbel – Author of Me 2.0


I was fortunate enough to have international best selling author and personal branding expert, Dan Schawbel, write the forward for my book that’s coming out next month, 30-Minute Social Media Marketing.  The second edition of Dan’s incredibly popular book, Me 2.0, comes out this week.  You can read his bio at the end of this […]

The Power of ” ”

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“I didn’t say that.” “My words were taken out of context.” Two phrases no writer, nor their editor, want to hear. Quoting sources is not as easy as people make it out to be. There are rules to quotes and too often those rules are ignored. ” ” Means Exactly Said First big point. When […]

Score! Landed a High Profile Source…


Your query – perfection – and you got the gig. Your email to the leading big wig on the subject – golden – he/she said yes. Your reaction – PANIC! Deep down, you never really thought Professor Large Brain would glance at your email or return your call. You were perfectly happy with Professor Adequate […]

Don't Forget About the Old School: In-person interviews

The Internet is an awesome piece of technology. The phone was a world changing invention, but person-to-person contact is still king. We humans are community-oriented beings. We desire to connect with others on a regular basis. We writers have become comfortable interviewing sources through all the different electronic means and this has opened up a […]

Don’t Forget the Old-School: Pen & Paper Interviews

Over the next couple of weeks, I’m going to talk about some oldie, but goodie elements of article writing that are still important for writers. It’s easy to dismiss some tried and true techniques because of all the fancy, technological whiz-bangs available to writers, but when technology fails – and it will from time to […]

Interviewing Sources – Looking the Part

Deb had an interesting post this week: “Appearances Count Even When You Freelance” that had me chuckling and also got me thinking about how writers can shut down their sources simply by walking through the door. Freelancers often brag they get work in their pajamas and while that’s technically true, no one should interview sources […]

Email Interviews vs Phone Interviews Part 2

The other day we talked about the pros and cons of an email interview :”Email Interviews vs Phone Interviews.” Many of the issues that apply to email interviews also apply to phone interviews. The main thing is to consider which interview is going to give you the best outcome for your article. Phone Interview Pros […]

Email Interviews vs Phone Interviews

Interviews are an integral part of article writing. An article won’t survive the sniff test if it doesn’t have a few quotes and information provided by an outside source. I’m still a firm believer that the best interview is the face-to-face interview. Sharing the same space with your source, seeing facial expressions, hand gestures, etc. […]

The Art of a Yes/No Question in Interviews

Most of the time when you’re interviewing a source you don’t want to ask yes or no questions. Nothing kills a interview faster than a transcript full of ‘Yes,’ ‘No,’ and ‘I don’t know’s.’ There are times, however, when a yes/no question is both useful and necessary. The key is the follow up. Often a […]