2011 Writing Prep: Work on Your Ledes

A good lede (lead) draws readers into the piece. It’s purpose is to pique interest, tell readers what the piece is about and transition them into the body of the article. It also needs to develop rather quickly. That is a lot of weight to place on a paragraph or two, which is why it’s […]

Driving Rules for Getting to the Point with Your Lede (Lead)

The other night The Wizard of Oz was on and I watched Dorothy and her crew sing about following the yellow brick road. It was a simple instruction, but it dawned on me the yellow brick road was a terribly convoluted roadway, with twists and turns all over place. Who were the city engineers on […]

Lede This! #2

Ok, the first Lede (Lead) This!” didn’t go so well as we had no participation. Maybe it was the stunning cuteness of my little lion or the (hopefully) super busy week all our FWJ writers had, whatever the case we are going to try again. I’m a little late getting this up, it’s been a […]

Lede (Lead) This!

I like having fun on Fridays, I always make it an easy day or a day off of work and I thought I’d bring some fun stuff to the FWJ community. Each Friday we are going to do Lede This and on Monday I’ll pick the best lede and talk about why it works. So […]