Lede This!

2011 Writing Prep: Work on Your Ledes

2011 Writing Prep: Work on Your Ledes

A good lede (lead) draws readers into the piece. It’s purpose is to pique interest, tell readers what the piece is about and transition them into the body of the article. It also needs to develop rather quickly. That is a lot of weight to place on a paragraph or two, which is why it’s the area writers agonize over the most. As with most things, writing improves through practice, critique and analyzing others. This exercise incorporates all three. Rewrite the ledes you come across throughout the day. Newspaper or magazine articles, blog posts – it doesn’t matter, simply read [Read more…]

Driving Rules for Getting to the Point with Your Lede (Lead)

Driving Rules for Getting to the Point with Your Lede (Lead)

The other night The Wizard of Oz was on and I watched Dorothy and her crew sing about following the yellow brick road. It was a simple instruction, but it dawned on me the yellow brick road was a terribly convoluted roadway, with twists and turns all over place. Who were the city engineers on that project? Sheesh! Some ledes are the same way. They are good enough to hook the reader, but take so long to get to the point readers lose interest and turn the page or hit the back button. Here are a few rules of the [Read more…]

Lede This! #2

Lede This! #2

Ok, the first Lede (Lead) This!” didn’t go so well as we had no participation. Maybe it was the stunning cuteness of my little lion or the (hopefully) super busy week all our FWJ writers had, whatever the case we are going to try again. I’m a little late getting this up, it’s been a crazy week over here as well. Remember a good Lede (Lead) is what captures your audience’s attention and gets them to read the article. Brush up on your skills and get featured here at FWJ – the number one site for freelance writers! The Rules: [Read more…]

Lede (Lead) This!

Lede (Lead) This!

I like having fun on Fridays, I always make it an easy day or a day off of work and I thought I’d bring some fun stuff to the FWJ community. Each Friday we are going to do Lede This and on Monday I’ll pick the best lede and talk about why it works. So here’s how it’s going to work: I post a picture, you write your lede in the comment section below, give the type of publication you wrote it for and the subject of the article. No need to write a full article, actually, please don’t write [Read more…]

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