Mar 10 Last weekend, I was talking to a friend about how some freelancers we know have gone back to a desk job, and how they struggle with the required discipline and structure needed – and implemented – in most offices. We dwelled on the idea how, many years ago, writers, developers, and designers found themselves looking at a goldmine simply working at home – in jammies or not. Source Today, though, I think that many of you will agree that if you really are serious about making freelance writing a steady and reliable source of income, you have to treat freelance [Read more…]
Dec 10 Book marketing is on the rise! With the advent of tablets, digital books are getting more and more popular. Self-publishing author community is growing fast as well. If you haven’t considered book marketing yet, it’s a great time to start! Honestly, there is no one way to market an ebook. But there are tips you can use to create the perfect campaign to fit your needs. Here are five bits of advice to do just that. 1. Put It On Your Site This is going to be the easiest way to let people know about your ebook. Make it immediately [Read more…]
Jun 28 In a world dominated by businesses competing for every imaginable facet of the world’s attention, nothing is more important to your marketing efforts than the creation and spreading of a brand. Encompassing who you are, what you do and what you have to offer, your personal brand is your business’ gateway to the world at large, beckoning customers with logos, catchy slogans and product promises that you hope will draw them in for a closer look. Knowing how important a carefully constructed and well-used personal brand is, consider attending one of these five personal branding events to visit this year [Read more…]
Nov 30 I believe that one reason writers aren't in higher demand is our collective shortcoming in marketing our gifts and their value. We have a tendency to wait until people see a need for us when we should be telling them why we're so damned valuable. When you're rainmaking, that's exactly what you're doing.
Oct 27 So far in the Building Your Freelance Writing Brand series, you’ve learned: The fundamental steps of building a brand How Google and the social Web can help you build your brand Tips for responding to negative or erroneous publicity How to develop and manage your online brand reputation Fundamental SEO tips How brand loyalty, brand advocacy and word-of-mouth marketing can help your business reach new levels of success How to position your brand in consumers’ minds and against competitors That’s a lot of information! Today, you’re going to learn the fundamental strategies that you can use to market your business [Read more…]