As with most professions, freelance writing takes skill, but the main difference between success and failure is how you sell yourself. There are many people who can do what you do. Unless you have built a brand of your own, based on a unique perspective or skill set, there are probably thousands of people in the world who can do your job with as much or more skill. The difference is marketing and communication, both of which can distinguish you from others in your industry, if you know what to do. [Read more…]
Editor’s note: This post was written by Christopher Jan Benitez, content marketer during the day, heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice. Family man all the time.
There is no denying that freelance writers are essential in the world of online marketing. Sure, big firms probably have teams of in-house writers to do most of the work. But even they require extra manpower from time to time. This is where freelance writers come in.
Freelance writers provide the much-needed content for marketing, advertising, blogging, and link-building for SEO. They should also be flexible and able to write from a broad selection of topics for more work opportunities. Just like the digital marketing industry as a whole, writers should be quick to learn and adapt to the changing circumstances. [Read more…]
Editor’s note: This post was written by Aby League, a qualitative researcher and a passionate writer. She is an innovator and technology enthusiast. She has been writing about health, psychology, home improvement and technology. You can see more of her articles on Elite Daily. To know her more, follow @abyleague on Twitter.
Today, blogs and social media platforms are doing wonders for the business community. They allow businesses to promote their brands across large audiences, as well as help them build brand identity and trust among customers. However, for this approach to be successful, business owners and/or freelance writers like you must learn to use these two tools in a way that they’ll effectively complement each other.
Image courtesy of Christian Schnettelker via Flickr, Creative Commons
Social media holds great potential in driving readers to your blog.
Consequently, a blog can support your social media account by leveraging credibility and substance. However, you must be careful to strike a balance between the two. If you’re just starting to build your business’s web presence, you must first learn the basics of blogging and social media: what they do, what they’re used for, and how they can help move your business forward.
See, blogging and social media work differently.
A blog is ideally used to share a business’s expertise and knowledge on industry-relevant matters. It provides a conversational approach in discussing various topics that do not just promote the your brand, but also genuinely provide interesting information that readers will truly benefit from. On the other hand, social media platforms allow you to reach a larger community—since everyone these days are either logged in on Facebook, scrolling through Twitter and Instagram, or looking for creative ideas on Pinterest.
Blogs and social media serve two different purposes—but when used together, they provide a great chance of building a powerful and influential web presence for virtually any type of business. Whether you want to drive a steady stream of readers to your blog, or make people want to share your blog content on Facebook and Twitter, here is how you can use blogging and social media to your business advantage:
- Use social media to grow your blog’s traffic. A blog entry will not be able to promote itself unless it is shared across multiple social media platforms. However, building blog audience through social media can be quite tricky. Keep in mind that the key to grabbing attention on social media is to create short but interesting content. When sharing a certain blog entry on social media, put effort in making fun and creative captions or visuals that would entice social media users to click the link to your blog. How a social snippet looks on social media is almost as important as what it says.
- Make your blog entries “shareable” across all social media platforms. It’s one thing to share your own content on social media, but it’s another to be able to make it easy for readers to share your content on their social media accounts. It’s the online equivalent of advertising through word of mouth. Include share buttons on your blog so that readers can easily share or recommend your brand through your interesting blog post. Also, make sure that your buttons are up-to-date, as social media icons tend to change really fast.
- Take advantage of Analytics. If you’re not familiar with Google Analytics, you are probably missing out. This tool allows you to monitor the activity on your website or blog by counting how many people are actually clicking your outbound social media links. If the numbers are low, you can re-examine if your social media buttons are in a strategic position on the page, or if you’re writing about the wrong things on your blog. Either way, let the numbers help you improve what needs to be improved. You can also use Avinash Kaushik’s social media metrics as a guide to gauge your social media performance.
- Write about things that matter to your readers. You can share your blog posts on social media all you want—you can even put social media buttons all over your page, but readers won’t share your content if it gives them nothing worth sharing. As such, write about topics that are socially relevant. Blogging must be creative and informative, and not aggressive, hard sell writing. Remember that you want to educate and empower your readers so that they keep coming back for more.
Image courtesy of Robb Sutton via Flickr, Creative Commons
- Showcase your social media content on your blog. While blogs do allow more depth than social media channels, social media can still showcase unique content that doesn’t need a blog entry of its own. If people engage with such posts on social media, consider featuring these posts on your blog. For instance, if your Tweets get a lot of Retweets and replies, it would be a great idea to integrate your Twitter feed directly on your site.
If there is one thing that we’ve said over and over again, it’s that freelance writers need to have their own website. A writer’s website serves many purposes, perhaps the main one being your online portfolio.
If you don’t have your writer’s website yet, don’t fret, as there are many platforms and tools that make it easy for non-developers and non-designers create a website, of which website.1and1.com is one example. Practically anyone can use it without having to worry about technical aspects.
Even if you have your writer’s website already, you might want to take a look at it again to see if it is optimally laid out so that you can get as much out of it as possible.
Here are some tips to create an effective writer’s website.
Craft great landing pages
A landing page is a page on a website that a visitor is directed to with the intent of getting him to respond to a “call to action”. For example, a landing page on your site can ask the visitor to sign up for your newsletter. Another example is to entice the visitor to buy your eBook.
The key to landing pages is that you want people to actually take action. You want conversion. Results.
There is an art to writing landing pages that convert, and here is a good guide that will help you: The 5 Stages of Writing Irresistible Landing Page Copy.
Here is another comprehensive guide to help you with landing pages.
Create sections and make navigation easy
What is the purpose of your website? At its core, a writer’s website is your identity online. It can serve as your business card. It can showcase your writing portfolio. It can have a section that serves as your blog, where you can write about anything you want and update it on a regular basis. It’s your website. You can do what you want with it.
However, do remember that the simpler things are online, the more appealing to the reader. Create several sections, but don’t overdo it. For example, have a Blog, Portfolio, About Page, Contact Page, and Products Page.
The next crucial element: make sure those sections are easy to find and that your entire website is easy to navigate.
Try to make sure that your visitors have to click as little as possible to get to information that they want. One less click is always good.
Also read: Difference Between a Resume and a Portfolio?
Provide specific information about yourself
Since a writer’s website is meant to be your online representative, it needs to introduce yourself properly. You want clients to get in touch with you, right? That means you can’t be an anonymous person online. People need to know who you are, and they need to know some details about you so they can make a decision whether to hire you or not.
Make it easy to get in touch with you.
Again, you want your website to convert – that is, get people to hire you or buy your products if you’re selling any. As such, make it as easy as possible to get in touch with you. In your contact page, highlight your contact information as much as possible. Whatever email or phone number you display, make sure you check them often. If you know your response time is between 24-48 hours (or whatever number), make that clear as well.
Last weekend, I was talking to a friend about how some freelancers we know have gone back to a desk job, and how they struggle with the required discipline and structure needed – and implemented – in most offices. We dwelled on the idea how, many years ago, writers, developers, and designers found themselves looking at a goldmine simply working at home – in jammies or not.
Today, though, I think that many of you will agree that if you really are serious about making freelance writing a steady and reliable source of income, you have to treat freelance writing as a business. Otherwise, it is so easy to fall into the trap of “it’s fun and I make money while I’m at” mindset.
Not that that kind of thinking is necessarily bad, it’s just that if you consider freelance writing as your career, then you need to tap into the business person inside of you.
That being said, part of running a business is promoting it. In case you need some ideas on how to promote your writing business, here are several…
Don’t forget the people in your neighborhood.
We may make a living online, but that doesn’t mean the real world doesn’t keep turning. When was the last time you went to a bar or a restaurant? Did you notice how horrible the copy on their menu was? Have you checked the web sites of local establishments?
Maybe these small businesses can use your help. Don’t hesitate to look around for clients!
Along the lines of looking for clients in the (local) real world, you can make use of promo items or tokens that promote your writing business. The traditional way is to hand out business cards – but we know where those usually end up! So, how about considering other custom tokens such as pens instead of a business card?
You can also go for flyers. Yes, this seems so outdated, but if you have a local farmer’s market during the weekends, for example, they are perfect venues to reach out to potential clients.
Use social media wisely and tastefully.
Everyone seems to be a guru when it comes to social media these days, but anyone who spends a lot of time on social media platforms will know that self-promotion and over promotion just doesn’t bring a lot of positives. Indeed, you’ll probably be labeled as noise and end up being ignored.
That doesn’t mean, however, that you should not take advantage of social media to promote your writing business. In fact, you have to have a decent social media presence in order to be noticed. The trick is to choose what to post and when to post.
More importantly, don’t just be a broadcaster. Respond to tweets. Engage in conversations. Share other people’s work that you find interesting. Be human.
Also, using tools such as Buffer and Hootsuite will help you optimize your social media activities.
Be active in writing communities.
It’s not all about Twitter, Facebook, and Google+. There are many writing communities – FWJ being one of them – online that offer support (both work and personal). Don’t isolate yourself. Join these communities and participate in discussions. Even if it’s only commenting on Facebook, you can make a connection that can lead to future clients.
What methods have you tried to promote your writing business? Share them in the comments!
Book marketing is on the rise! With the advent of tablets, digital books are getting more and more popular. Self-publishing author community is growing fast as well. If you haven’t considered book marketing yet, it’s a great time to start!
Honestly, there is no one way to market an ebook. But there are tips you can use to create the perfect campaign to fit your needs. Here are five bits of advice to do just that.
1. Put It On Your Site
This is going to be the easiest way to let people know about your ebook. Make it immediately accessible on your website or blog, with a button right there on the front page that leads them to the download or sales page. You can do this whether you are offering it for a price or for free, as long as any visitors you have are aware of its existence. Obviously, this works best if you have a steady flow of daily traffic. The more people who visit your site, the more likely you’re going to be to sell your book. Try occasionally posting about the book, as well. Just to remind reader that it is there, and what it is about.
Tip: This Web site will normally be your primary book/ebook sales channel, out of the three channels in the Online Publishing Model.I REPEAT. You MUST have a dedicated sales-mini-site to sell your ebook effectively online. (Courtesy of writinghelp-central.com)
2. Sell It Through Amazon
Amazon it one of the best places to sell your ebook. The royalty percentage is decent, you get reviews from people who have already read it, and it is a more affordable option compared to many other retailers. Plus, it will come up in searches based on genre, keyword, ect. You can even offer it as part of their Amazon Prime lending library service. Which means you can still let some people read it for free if they are Prime members, but also sell it to those who aren’t (which will be most users).
Tip: Write a compelling promotional copy: It is meant tease your reader: build curiosity instead of satisfying it. (Courtesy of cartridgeink.co.uk)
3. Give It For Free
I recommend to all writers with their first ebook at least that they offer it for free for a certain amount of time. Just to get reviews and ratings, and maybe help spread the word a bit. To help propel your visibility while doing this, try offering it only on your site for free at first for a Like on Facebook or a Tweet on Twitter. That is a great way of getting more people introduced to the book without you having to do a thing.
Dedicate a certain number of books to the free period, and once you reach that number and have a steady foundation of readers, start charging for it. A lot of self-published writers will offer around ten to twenty free ones on Amazon, but more popular blogs or sites might go as much as fifty to one hundred. It depends on your preference.
Tip: Amazon’s “Give a Gift Feature” allows you to send someone a free copy of your Kindle book via e-mail. Offering e-books free for a limited time or a limited audience is an effective approach to e-book marketing. (Courtesy of Small Biz Trends)
4. Use Social Media
Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, Reddit, Google+…these are all fantastic platforms for you to promote your book. Hype it up in the weeks prior to its release. Engage with users more directly by holding conversations on your page and other pages.
Retweet or share content. Hold a giveaway for a copy of the book for free before it is launched. You can even create a “trailer” for it on YouTube, or something similar. Also try to get interviews, affiliations and reviews from other social media users/pages, or even blogs. It is time to start calling those contacts.
Tip: Some of the hashtags are guaranteed to give you increased exposure, retweets and interaction. Some of the best one for eBook marketing include: #MustRead, #FridayReads, etc (Courtesy of Social Media Sun)
5. Use MyBlogGuest eBooks Gallery
MyBlogGuest lets you upload your eBook cover and let hundreds of bloggers review your (e)Book for free! This is one of the most unintrusive ways to promote your eBook and get some additional exposure from bloggers.
Have a tip for promoting an ebook? Let us know in the comments.
In a world dominated by businesses competing for every imaginable facet of the world’s attention, nothing is more important to your marketing efforts than the creation and spreading of a brand.
Encompassing who you are, what you do and what you have to offer, your personal brand is your business’ gateway to the world at large, beckoning customers with logos, catchy slogans and product promises that you hope will draw them in for a closer look.
Knowing how important a carefully constructed and well-used personal brand is, consider attending one of these five personal branding events to visit this year in the name of sharpening your branding skills: [Read more…]
I’m not opposed to finding work via advertisements or “help wanted” listings. I’ve never been a fan of the bid boards, but I know they work for some people. I know that countless writers benefit from the job listings here at FWJ.
However, I don’t spend a lot of time tossing my hat into the ring with hundreds of other applicants for advertised writing positions. I’ll do it occasionally when a particular call for a writer really appeals to me, but it’s not my preferred way of generating business.
I know there are plenty of writers out there who would really like to be busier, so I thought I’d talk about an approach that has worked for me. It’s not revolutionary or anything, but it doesn’t seem to get as much attention as other strategies. I like creating my own gigs.
Here’s the plan, in its simplest form:
- Find someone who has a great product or idea–something that’s right in your wheelhouse or in which you see remarkable potential.
- Think about how your skills could help them.
- Pitch them.
Example One: Occasionally, I’ll watch press releases roll along the river of a popular distribution site’s RSS feed. I’ll look for releases that involve interesting topics or ideas. I’ll pay close attention to those that evidence a need for a much better copywriter. The contact information is right there on the release. The pitch is simple in terms of offering them more effective releases and it doesn’t take long to investigate their web presence and to see what else they might need.
Example Two: Have you ever been searching for something that you wanted or needed and then discovered a real diamond in the rough of a website? Of course, you have. When I find these sites, I will follow up with the owners, telling them how we might be able to work together to improve their business.
I know. It’s pretty simple.
But here’s the interesting thing… It works.
You might think that the percentage of contacts that turn into business would be minimal. That’s not the case. The conversion numbers are surprisingly good. I’m relatively sure that my contact/conversion rate in these situations is higher than most people’s success rate when responding to “writers wanted” ads.
I believe that one reason writers aren’t in higher demand is our collective shortcoming in marketing our gifts and their value. We have a tendency to wait until people see a need for us when we should be telling them why we’re so damned valuable. When you’re rainmaking, that’s exactly what you’re doing.
The trick, of course, is the pitch. You need to be able to show value to the prospective client. You need to demonstrate an understanding of what they seem to be trying to accomplish as well as a vision for what they should be trying to accomplish. You need to make yourself accessible and to let them know that you’re friendly, helpful and something other than a moneysucking mercenary with a keyboard.
I generally make contact with an email. I’ll follow up with a phone call. It’s not a chore. It’s fun. After all, I’m not hoping to find an ad for a job that would be tolerable. I’m isolating opportunities that interest and excite me.
Give it a shot. Take some time to find someone who isn’t necessarily looking for you but who could really use your skills. Pitch ’em. See what happens. You might be surprised.
Last week I wrote a post critical of revenue sharing sites. I maintained that, generally speaking, writing for sites like Associated Content, Bukisa, ListMyFive, Infobarrel and the like yielded a poor return on a writer’s investment of time and energy.
Some commenters argued that revshare sites were a credible “first step” for new freelancers. A few maintained that it was possible to generate a sizeable passive revenue stream via revshare contributions. I’m still convinced that my position is correct in most cases and I may eventually get around to answering some elements of those objections in future posts.
This post, however, will address another set of comments. More than one reader remarked that it would be nice to hear about some alternatives to revshare operations. I thought that was a more than valid request. While a pure critique may have value, it’s almost always better to combine one’s attack on one option with a workable alternative.
So, if you think I might just be right about the limited utility of revenue sharing sites, here are a few things you might want to do instead. Consider these options the next time you’re about to tap out another article in hopes of capturing a percentage of someone else’s ad revenue.
Build and Improve Your Own Writing Property
If you don’t have your own website, you should. If you’re serious about establishing yourself as a credible freelancer, you should have some presence on the web. Obviously, the quality and scope of that presence will be even more important if you plan to focus on ‘Net-based markets. Your site is a means by which people can find you, learn more about you, discover your skills and contact you. It’s important.
Consider spending some of the time you’d otherwise dedicate to revshare contributions to building or improving your existing website and related elements of your online presence. Admittedly, these efforts don’t directly generate revenue. However, they do create the foundation you need to secure better gigs. In the longer term, it’s a much better investment than revshare work.
Build and Improve Your Own Other Properties
Instead of funneling your awesome articles to a non-appreciative revenue sharing site, keep ’em for yourself. Build a site or blog dedicated to whatever non-writing topic that happens to trip your trigger or in which you have expertise. If you’d love to be a subject matter writing specialist, hone in on that subject area.
You can buy a domain for under ten bucks. You can get hosting for under five bucks per month. It’s free to install and use WordPress if you’d like. It’s a teeny tiny investment that can really pay off. Even if you’re not interested in aggressively promoting and monetizing the site, you can still point potential clients to your work, making it a showcase for your writing skills and knowledge base. If you do put forth a little effort, you can probably start earning just as much from your posts to your own site as you can with your revshare submissions.
Spend the Time Marketing Yourself or Pursuing Paying Gigs
Tom Chandler, the head honcho at The Copywriter Underground, recently commented on a post at my site. The rant in question objected to the way people automatically tend to make assumptions about one’s position on all freelance writing issues based on one’s position with respect to a single topic. I illustrated my complaint by referencing some of the comments left at my anti-revshare post. In his comment, Tom made a point about the world of lower-paying gigs that certainly applies to writing for revenue sharing outlets:
I firmly believe that investing the same time spent writing $10 articles in new biz development (cold calls, client searches, etc) offers better ROI down the road.
He’s right, too. In most cases, the return on smart self-marketing has the potential swamp the value of revshare contributions other lower paying gigs. If you’re ready to give up on collecting fractions of Adsense clicks, you might want to spend your time working to secure more substantial opportunities.
Now, that doesn’t necessarily mean that I think lower-paying options are a mistake for all people under all circumstances. That will probably become clear as I keep moving through my list, but I just wanted to point that out.
Take a Crappy Writing Job or Two
The alternatives presented thus far don’t directly put cash in the coffers and I know that’s an issue for many people. If you’re ready to give up on the revshare game but aren’t ready to wait to bring in at least some cash, reach out and take a few gigs that don’t pay particularly well.
If you do, you’ll make some money. Not much, but it will be as much as you’d make with revenue sharing contributions in the short run (actually, it will actually be a little more). Plus, it will give you something you don’t get by writing for the revshare sites–a real human contact on the other end of the transaction.
If you’re completely new to the game, the process of working with an individual will help you get experience with client communication, invoicing and all of the other processes that will become a part of your freelance writing business. That low payer may be willing to spend more money with you when he or she sees how damn awesome you are. He or she may spread the word to others who could use a writer. He or she can certainly write a positive review or testimonial you can use in your own marketing efforts. The nickel and dime material you write will show up somewhere, and you’ll be able to point future prospective clients in its direction. And trust me–those articles will carry as much, if not more cache, with future potential clients than something tossed up at AC or Infobarrel.
A few el cheapo gigs can put a foot in the door while dropping a little change in your pocket. The gigs at the shallow end of the rate pool may not be what you want in the long run, but if you need a few quick bucks and something that passes for experience, they’re probably better than an article at Bukisa.
Those low-pay gigs aren’t hard to find. If anything, they might be too easy to find. The Internet marketing forums are crawling with potential clients and Craigslist is overflowing with “I need ten articles about _____”-style clients.
Work for a Slightly Better Mill
Instead of writing revshare articles, you could always write for a content mill that pays you a little more than the potential of future money. It will only take you about thirty seconds to find a year’s supply of articles and blog posts decrying sites like Demand Studios and other pay-per-piece content mills. I’m not interested in answering the complaints. I’m not interested in defending this option, either.
This option and snagging a few lower-paying gigs may not be great ideas for everyone. Some folks may benefit more from some of the other ideas. I’m just saying that it makes more sense than writing for most of the revenue sharing sites.
Volunteer Your Talents
If your goal is experience and an opportunity to create materials you can use to prove your competency to others, consider volunteering your writing talents to make the world a better place. Offer someone engaged in a charitable pursuit a little pro bono copy.
No, it doesn’t pay. Then again, revshare doesn’t usually pay much. You’ll be trading a little hunk of dough for a much heftier hunk of feeling good, I guess. Oh, and pointing others toward this material will undoubtedly work better than showing them your ListMyFive posts.
I was going to put “Try Your Hand at Affiliate Marketing” on the list, but decided it wasn’t a great fit. Even stripped down versions of so-called “bum” article marketing strategies require a great deal of non-writing work. It’s a credible option for those who want to learn how to make it work, but it just didn’t feel like it was part of the same world, so to speak. That applies to a few other online moneymaking plans that involve content production, as well.
Well, there you have ‘em–a few alternatives to writing for revshare sites for new writers. I think they’re all credible alternatives to using your professional skills to supply user-generated content to sites willing to pay you only a fraction of the ad revenue they generate and that have so many other shortcomings.
So far in the Building Your Freelance Writing Brand series, you’ve learned:
- The fundamental steps of building a brand
- How Google and the social Web can help you build your brand
- Tips for responding to negative or erroneous publicity
- How to develop and manage your online brand reputation
- Fundamental SEO tips
- How brand loyalty, brand advocacy and word-of-mouth marketing can help your business reach new levels of success
- How to position your brand in consumers’ minds and against competitors
That’s a lot of information! Today, you’re going to learn the fundamental strategies that you can use to market your business and fight against your competitors. In the world of freelance writing, there is a lot of competition, and taking the time to build your brand can help you land more jobs than ever!
There are many ways that businesses use to fight their competitors, but there is no sense in coming up with tactics unless you understand the strategies that drive those tactics. Depending on your market position and market environment in which you’re doing business, your competitive strategies can fluctuate. You need to prepare both offensive and defensive strategies, and fortunately, there are marketing theories that can help you understand and execute attacks and responses from both sides of the field.
Defensive Strategies to Fight Your Competitors
There are four primary defensive strategies in marketing theory:
- Innovation Defensive Strategy: This strategy is also called “the position defense,” and you’re probably already using it. The main idea of this strategy is that you’re maintaining your existing business and working towards growth while protecting your position in your market through innovation. That innovation could be enhancements to your client offerings such as adding a new form of writing to your list of services or promotions like a discount offered on certain writing projects.
- Preemptive Defensive Strategy: If you are constantly on top of what your competitors are doing and know them really well, then following a preemptive defensive strategy could work well for you. Using this strategy, you would attack a competitor before he or she attacks you. For example, if you learn that your top competitor is going to a particular networking event to meet potential clients, you can reach out to those event attendees beforehand to make sure you’re on their radar screens before your competitor even has a chance to say hello. Of course, you need to be at that event, too.
- Counter-offensive Defensive Strategy: This strategy is most effective for the existing market leader or a brand with a big budget to tap into. In short, when a competitor attacks, you respond quickly and launch your own attack against the competitor that is even better. For example, if you learn that your top competitor is going to a particular publisher’s conference to network with potential clients, then you need to not only make sure you’re there t0o, but also thwart your competitor’s plans by ensuring your participation in that conference trumps whatever he or she is planning.
- Strategic Withdrawal Defensive Strategy: If you’ve expanded into areas that aren’t helping you meet your goals or are hurting your business, you need to know when it’s time to withdraw from those areas and reinvest your time and effort into other opportunities that can better help you meet your goals.
Offensive Strategies to Fight Your Competitors
There are three primary offensive strategies in marketing theory:
- Direct Attack: As you might assume, a direct attack happens when you attack your competitors head-on. It’s typically expensive and requires a great deal of planning to effectively attack a competitor successfully. Direct attacks only work when you’re attacking a very specific competitor weakness and clearly differentiating your business from the competitor’s business. However, that differentiator has to be meaningful to your target audience or no one will care.
- Opportunistic Attack: An opportunistic attack is more creative than a direct attack, because instead of attacking head-on, you try to attack more than simply one of your competitor’s weaknesses. You look for opportunities to make yourself look better. With an opportunistic attack, you offer a solution and fill a gap the competitor left open. The attack is more subtle and quite effective.
- Guerrilla Attack: A guerrilla marketing attack is a popular technique for small businesses and entrepreneurs who want to steal market share from larger, established competitors. A guerrilla attack strategy consists of numerous little attacks that are continual and repetitious. The attacks are typically so small that larger competitors aren’t threatened by them and ignore them. The result is often a slow build of awareness that leads to sales for the smaller business.
As your business grows and changes, along with consumer attitudes and the macro-environment in which you do business, you’ll find yourself using a number of different types of offensive and defensive attack strategies to fight your competitors. As long as you have clearly defined goals and a solid understanding of your competitors and customers, then you’ll be equipped with the knowledge you need to effectively fight the competition to grow your brand and your business.