Branding

5 Personal Branding Events to Visit This Year!

5 Personal Branding Events to Visit This Year!

In a world dominated by businesses competing for every imaginable facet of the world’s attention, nothing is more important to your marketing efforts than the creation and spreading of a brand. Encompassing who you are, what you do and what you have to offer, your personal brand is your business’ gateway to the world at large, beckoning customers with logos, catchy slogans and product promises that you hope will draw them in for a closer look. Knowing how important a carefully constructed and well-used personal brand is, consider attending one of these five personal branding events to visit this year [Read more…]

Building Your Freelance Writing Brand – Part 12

Building Your Freelance Writing Brand - Part 12

So far in the Building Your Freelance Writing Brand series, you’ve learned: The fundamental steps of building a brand How Google and the social Web can help you build your brand Tips for responding to negative or erroneous publicity How to develop and manage your online brand reputation Fundamental SEO tips How brand loyalty, brand advocacy and word-of-mouth marketing can help your business reach new levels of success How to position your brand in consumers’ minds and against competitors That’s a lot of information!  Today, you’re going to learn the fundamental strategies that you can use to market your business [Read more…]

Building Your Freelance Writing Brand – Part 11

Building Your Freelance Writing Brand - Part 11

In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds.  There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your brand and business can hold in the marketplace — market leader, market challenger, or market follower.  It’s important for you to evaluate the position your business currently holds in comparison to your competitors in the market today, and determine if that is the correct positioning [Read more…]

Building Your Freelance Writing Brand – Part 10

Building Your Freelance Writing Brand - Part 10

Brands aren’t built by companies.  They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way.  The consumer perceptions that develop enable consumers to develop expectations for those brands.  If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a sense of security from that brand, which turns into loyalty and generates word-of-mouth marketing.  Suffice it to say, building your freelance writing brand can offer significant advantages to your business and bottom-line in the long-term in the form of sustainable, organic growth. The most powerful [Read more…]

An Interview with Dan Schawbel – Author of Me 2.0

An Interview with Dan Schawbel - Author of Me 2.0

I was fortunate enough to have international best selling author and personal branding expert, Dan Schawbel, write the forward for my book that’s coming out next month, 30-Minute Social Media Marketing.  The second edition of Dan’s incredibly popular book, Me 2.0, comes out this week.  You can read his bio at the end of this post which demonstrates just how well Dan knows what he’s talking about! I spent a few minutes with him discussing how freelance writers can build their own personal brands in order to build their businesses.  Dan’s insightful answers to my questions are included below.  Be [Read more…]

Building Your Freelance Writing Brand – Part 9

Building Your Freelance Writing Brand - Part 9

The next section of the Building Your Freelance Writing Brand series is about positioning your brand and comes in two parts — 9 and 10.  Part 9 teaches you about the three most basic positions a brand or business can hold in the market place, which I’ll expand on in Part 10 next week. In simplest terms, your brand position is the place in the market where your business sits in comparison to your competitors in consumers’ minds.  Knowing where your brand is in relation to your competitors in the eyes of consumers is a critical part of developing the [Read more…]

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