Tips to Create an Effective Writer’s Website

writers website

If there is one thing that we’ve said over and over again, it’s that freelance writers need to have their own website. A writer’s website serves many purposes, perhaps the main one being your online portfolio. Source If you don’t have your writer’s website yet, don’t fret, as there are many platforms and tools that […]

Building Your Freelance Writing Brand – Part 12

So far in the Building Your Freelance Writing Brand series, you’ve learned: The fundamental steps of building a brand How Google and the social Web can help you build your brand Tips for responding to negative or erroneous publicity How to develop and manage your online brand reputation Fundamental SEO tips How brand loyalty, brand […]

Building Your Freelance Writing Brand – Part 11

In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds.  There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your […]

Building Your Freelance Writing Brand – Part 10

Brands aren’t built by companies.  They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way.  The consumer perceptions that develop enable consumers to develop expectations for those brands.  If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a […]

An Interview with Dan Schawbel – Author of Me 2.0

me-2-0-dan-schawbel

I was fortunate enough to have international best selling author and personal branding expert, Dan Schawbel, write the forward for my book that’s coming out next month, 30-Minute Social Media Marketing.  The second edition of Dan’s incredibly popular book, Me 2.0, comes out this week.  You can read his bio at the end of this […]

Building Your Freelance Writing Brand – Part 9

The next section of the Building Your Freelance Writing Brand series is about positioning your brand and comes in two parts — 9 and 10.  Part 9 teaches you about the three most basic positions a brand or business can hold in the market place, which I’ll expand on in Part 10 next week. In […]

Building Your Freelance Writing Brand – Part 8

Part 8 of the Building Your Freelance Writing Brand series explains how brand loyalty, advocacy, and word-of-mouth marketing develop as your brand grows. The most important thing you need to understand about brand building is this: Consumers build brands, not companies. Therefore, the actions you take to build your own freelance writer brand must be […]

Building Your Freelance Writing Brand – Part 7

So far in the previous parts of the Building Your Freelance Writing Brand series, you’ve learned the fundamental steps to building a brand, how the social web and compounding effect of blogging and content marketing can boost your online presence and brand, how to monitor your online brand reputation, and how to massage the search […]

Building Your Freelance Writing Brand – Part 6

Part 6 of the Building Your Freelance Writing Brand Series teaches you some easy search engine optimization tips to help you boost search results for your name, brand, and targeted keywords. Most traffic to websites and blogs comes from search engines (with Google driving the vast majority of traffic).  Therefore, it’s important that you understand […]