Tips to Create an Effective Writer’s Website

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writers website

If there is one thing that we’ve said over and over again, it’s that freelance writers need to have their own website. A writer’s website serves many purposes, perhaps the main one being your online portfolio. Source If you don’t have your writer’s website yet, don’t fret, as there are many platforms and tools that make it easy for non-developers and non-designers create a website, of which website.1and1.com is one example. Practically anyone can use it without having to worry about technical aspects. Even if you have your writer’s website already, you might want to take a look at it again to [Read more…]

5 Personal Branding Events to Visit This Year!

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In a world dominated by businesses competing for every imaginable facet of the world’s attention, nothing is more important to your marketing efforts than the creation and spreading of a brand. Encompassing who you are, what you do and what you have to offer, your personal brand is your business’ gateway to the world at large, beckoning customers with logos, catchy slogans and product promises that you hope will draw them in for a closer look. Knowing how important a carefully constructed and well-used personal brand is, consider attending one of these five personal branding events to visit this year [Read more…]

Building Your Freelance Writing Brand – Part 12

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So far in the Building Your Freelance Writing Brand series, you’ve learned: The fundamental steps of building a brand How Google and the social Web can help you build your brand Tips for responding to negative or erroneous publicity How to develop and manage your online brand reputation Fundamental SEO tips How brand loyalty, brand advocacy and word-of-mouth marketing can help your business reach new levels of success How to position your brand in consumers’ minds and against competitors That’s a lot of information!  Today, you’re going to learn the fundamental strategies that you can use to market your business [Read more…]

Building Your Freelance Writing Brand – Part 11

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In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds.  There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your brand and business can hold in the marketplace — market leader, market challenger, or market follower.  It’s important for you to evaluate the position your business currently holds in comparison to your competitors in the market today, and determine if that is the correct positioning [Read more…]

Building Your Freelance Writing Brand – Part 10

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Brands aren’t built by companies.  They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way.  The consumer perceptions that develop enable consumers to develop expectations for those brands.  If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a sense of security from that brand, which turns into loyalty and generates word-of-mouth marketing.  Suffice it to say, building your freelance writing brand can offer significant advantages to your business and bottom-line in the long-term in the form of sustainable, organic growth. The most powerful [Read more…]

An Interview with Dan Schawbel – Author of Me 2.0

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me-2-0-dan-schawbel

I was fortunate enough to have international best selling author and personal branding expert, Dan Schawbel, write the forward for my book that’s coming out next month, 30-Minute Social Media Marketing.  The second edition of Dan’s incredibly popular book, Me 2.0, comes out this week.  You can read his bio at the end of this post which demonstrates just how well Dan knows what he’s talking about! I spent a few minutes with him discussing how freelance writers can build their own personal brands in order to build their businesses.  Dan’s insightful answers to my questions are included below.  Be [Read more…]

Building Your Freelance Writing Brand – Part 9

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The next section of the Building Your Freelance Writing Brand series is about positioning your brand and comes in two parts — 9 and 10.  Part 9 teaches you about the three most basic positions a brand or business can hold in the market place, which I’ll expand on in Part 10 next week. In simplest terms, your brand position is the place in the market where your business sits in comparison to your competitors in consumers’ minds.  Knowing where your brand is in relation to your competitors in the eyes of consumers is a critical part of developing the [Read more…]

Building Your Freelance Writing Brand – Part 8

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Part 8 of the Building Your Freelance Writing Brand series explains how brand loyalty, advocacy, and word-of-mouth marketing develop as your brand grows. The most important thing you need to understand about brand building is this: Consumers build brands, not companies. Therefore, the actions you take to build your own freelance writer brand must be done so with the end goals of creating consumer expectations for your brand, meeting those expectations through every consumer interaction with your brand, and allowing consumers to become emotionally involved with your brand.  You can do that by following the three steps to building a [Read more…]

Building Your Freelance Writing Brand – Part 7

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So far in the previous parts of the Building Your Freelance Writing Brand series, you’ve learned the fundamental steps to building a brand, how the social web and compounding effect of blogging and content marketing can boost your online presence and brand, how to monitor your online brand reputation, and how to massage the search results that lead people to your brand online.  Part 7 introduces you to the tangible elements of a brand and why they should be important to you as a freelance writer. In simplest terms, the tangible elements of a brand are the physical representations and [Read more…]

Building Your Freelance Writing Brand – Part 6

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Part 6 of the Building Your Freelance Writing Brand Series teaches you some easy search engine optimization tips to help you boost search results for your name, brand, and targeted keywords. Most traffic to websites and blogs comes from search engines (with Google driving the vast majority of traffic).  Therefore, it’s important that you understand the do’s and don’ts of search engine optimization, so you can get the most traffic possible. 1. Use your keywords in your titles. The title of your page, titles of your blog posts, headlines, etc. should use your keywords.  Search engines rank keywords found in [Read more…]

Should I Write for Free?

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free-advertising-billboard

There is a huge debate about whether or not writers should write for free.  My thoughts about writing for free are rooted in my background as a marketer and an entire field of marketing called content marketing that companies are desperately trying to understand and integrate with social media and traditional marketing tactics and strategies. To me, writing for free and allowing that content to be published on websites and in media that will help build awareness, recognition, and loyalty to a brand equates to free advertising.  Rather than investing hundreds or thousands of dollars into advertising placement and creative, [Read more…]

Building Your Freelance Writing Brand – Part 5

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Part 5 of the Building Your Freelance Writing Brand Series here on Freelance Writing Jobs is all about online reputation management and search engine reputation management (SERM).  It’s a direct follow-up to Part 4, which dealt with manipulating search engine results and handling negative conversations about your brand online.  You can get links to all previous parts of the Building Your Freelance Writing Brand series at the end of this post. Online reputation management deals not just with responding to negative conversations but also monitoring what is being said about your brand across the social web on an ongoing basis.  [Read more…]

Building Your Freelance Writing Brand – Part 4

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It’s time for Part 4 of the Building Your Freelance Writing Brand series here on Freelance Writing Jobs, and today, you’ll learn about manipulating search engine results and how to handle negative conversations about your brand online.  You can find links to Parts 1-3 of the series at the end of this post. First, it’s important to understand that this is not a lesson in search engine optimization, although some of the suggestions in Part 3 and Part 4 of the Building Your Freelance Writing Brand series certainly do apply to SEO as well. With that said, here we go… [Read more…]

Building Your Freelance Writing Brand – Part 3

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Freelance writers are positioned to build powerful brands online because a huge part of brand building online is based in creating content that people want to read and share.  Part 3 of the Building Your Freelance Writing Brand series explains why creating content online matters (you can read Parts 1 and 2 by following the links at the end of this post). It all comes down to Google. What do you do when you need to find information about a product or business?  The vast majority of people answer that question with a single word, “Google.” That’s because search engines [Read more…]

Building Your Freelance Writing Brand – Part 2

http://www.freelancewritinggigs.com/2010/07/building-your-freelance-writing-brand-part-2/
puzzle_global_solution

If you missed part 1 of the Building Your Freelance Writing Brand series, you can follow the preceding link to read it. Before I dive into more information about how to build your brand here in Part 2, I want to point out that years ago, freelance writers had to rely on advertising, direct mail, and word-of-mouth marketing to build their clientele and their businesses.  Today, freelance writers have an entire world at their fingertips thanks to the World Wide Web and the tools of the social Web that enable anyone to have an Internet presence with little technical knowledge [Read more…]

Building Your Freelance Writing Brand – Building a Freelance Writer Brand Part 1

http://www.freelancewritinggigs.com/2010/07/building-your-freelance-writing-brand-building-a-freelance-writer-brand-part-1/
Building-a-Freelance-Writer-Brand

Welcome to the first post in the new Building a Freelance Writer Brand series on Freelance Writing Jobs. Have you considered what your brand is as a freelance writer?  In simplest terms, a brand is a promise to consumers (or clients).  It sets expectations for what that consumer will get every time he takes out his hard-earned money to pay for a product or service tied to that brand. As a freelance writer, your name is your brand (unless you write under a separate company name or pseudonym that has become your brand identity), and you need to do everything [Read more…]

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