Press Release Writing
Nov 30 I believe that one reason writers aren't in higher demand is our collective shortcoming in marketing our gifts and their value. We have a tendency to wait until people see a need for us when we should be telling them why we're so damned valuable. When you're rainmaking, that's exactly what you're doing.
Dec 22 This is the final of four posts on how to write a press release. Each post will focus on a different aspect of press release writing. This post focuses on follow-up. Once you’ve written the release and sent it to the appropriate outlets, you’re done, right? Not You need to follow who did and didn’t pick up the release and why. If it’s a simple promotion or hiring of anything but a top executive at a large company, the release might not see the light of day in all but media that run all announcements and maybe some local press. [Read more…]
Dec 14 This is the third of four posts on how to write a press release. Each post will focus on a different aspect of press release writing. This post focuses on distribution. First, a quick invitation to our writers from other countries to offer ideas on press release distribution in other countries. Though I have a couple of international clients, there are only two, so I’m sure that others can offer some additional ideas for distribution in the U.K., Europe, Asia, Canada and other markets. No, distribution isn’t technically “writing,” but if you’ve written it and no one sees it, does [Read more…]
Dec 9 by Phil Britt This is the second of four posts on how to write a press release. Each post will focus on a different aspect of press release writing. This post focuses on the basic elements of a release. Once you’ve determined the purpose and the audience for the press release, the next step is to collect the materials you need, and then write it. You might have everything at your fingertips, or usually can get it with a phone call or two. A press release should follow the same general principles as one learns in Journalism 101. Include who, [Read more…]
Dec 1 by Phil Britt This is the first of four posts on how to write a press release. Each post will focus on a different aspect of press release writing. Perhaps the most important element of a press release is the purpose. Is it to elicit a call from an editor? Is it hoped to run as is in a print publication or on a Web site? Is it meant to draw attention to a product, research or a person? Or does it have another purpose? The next consideration is the audience. Remember that the primary audience of the press release [Read more…]