Nov 30 I believe that one reason writers aren't in higher demand is our collective shortcoming in marketing our gifts and their value. We have a tendency to wait until people see a need for us when we should be telling them why we're so damned valuable. When you're rainmaking, that's exactly what you're doing.
Oct 12 So, the Internet Content Syndication Council is concerned about the allegedly abysmal quality of mass-produced articles flying out of the content mills. They’re so disturbed by the practices and output of the mills that they’re working on a series of quality standards and have discussed the possibility of certifying “legitimate” content. I can think of few sillier endeavors. Money Talks The ICSC thinks ad spends should go to the producers of rock-solid content. That wouldn’t be a bad argument if they could convincingly demonstrate that an investment in top drawer material would yield a superior return on investment compared to [Read more…]
Sep 4 Lede (lead), transitions, closing – check. Sound research, supporting facts, eye-catching headline – check. Full editing checklist – completed. You’ve got the perfect web article. It’s going to gain thousands of hits, right? One question: how does it look? Writing for the web is different than writing for print publications. Magazine articles have a lot of help to look pretty for the reader. On the net, many pieces are like the ugly duckling – inside there is a bevy of beauty, but no one can get past the outside. The majority of articles need to be visually appealing for readers [Read more…]