I’m a writer, not a marketer. I’ve heard/read that phrase often enough. I’ve even said it myself many times. Writers, they say, have a unique personality in that they want to focus more on getting that jumble of words and ideas in their heads and putting them together in a coherent piece of writing. Whether people read the piece and like it or not is a different matter altogether. Then guest blogging/guest writing comes into the picture. The practice has become so popular for many reasons, not the least of which is to market your own content and bolster your [Read more…]
