In journalism, writers learn that all news stories should answer the 5 Ws and 1 H: who, when, where, what, why, and how. Did you know you can apply the same questions to your freelance writing pitches to identify the primary reasons why those pitches fail? It’s true! By simply asking yourself the six primary questions every first year journalism student learns, you can fix fundamental problems in your query style and pitch success rate. Why do your query letters fail to generate interest in your pitches? Check out the six basic reasons based on the 5 Ws and 1 [Read more…]
