If you have transitioned from a company job to a freelance lifestyle, you suddenly lose the support of public relations and marketing departments – teams that were dedicated to raising awareness of your work within an organization. These departments handled the business of contacting prospective clients, reaching out into industry communities, and having extended conversations […]
I believe that one reason writers aren’t in higher demand is our collective shortcoming in marketing our gifts and their value. We have a tendency to wait until people see a need for us when we should be telling them why we’re so damned valuable. When you’re rainmaking, that’s exactly what you’re doing.