You may have noticed I talk a lot about treating this blog network as a business instead of a blog. This is because my blog exploded once I stopped treating it as, well, a blog. Smart bloggers carefully weigh every single decision made about their blogs, and this especially includes advertising. To not make careful, calculated decisions about everything having to do with your blog, including advertising and sponsorship, is to lose the trust of your readers. Advertisements Are Not the Root of All Evil Before I go on, I just want to say it’s not evil to want to [Read more…]