I love bullet points. When executed well, a group of bullet points can: bring clarity to a complex idea catch the eye of skimmers provide simplified information break up dense paragraphs When done incorrectly, bullet points can confuse your audience and bog down an article. So how do you know if you’re doing it right? It Looks Pretty Your bullet points should be pleasing to the eye. Especially for web writing, long dense paragraphs make the average online user’s eyes glaze over. Bullet points should add white space to the page. It’s Simple Bullet points should make things easy on [Read more…]