What My Neighbor's Teen Can Teach You About Customer Service

by Deb Ng My husband and I have a splurge we feel is justified. We pay local landscapers to mow own lawn. We’re both busy with our careers and our son and don’t want to lose precious down time spending an hour on the lawn tractor each weekend (not that we have one of those.). We recently employed a new landscaper because we felt he offered a good price and he came recommended. I have to admit, his lawn crew does an awesome job, but the customer service sucks. Every time I call, the landscaper’s wife (who runs the business [Read more…]

Who Are You Writing For?

by Deb Ng When you accept an assignment, what’s the first thing you do? Depending on the task, one might assume you either begin writing or researching the subject matter. Perhaps you Google the topic or go to the library. You might even call a few experts to interview. Do you research the readership as well? If not, you might consider moving this to the top of your list. It’s not enough to  simply write an article or blog post. Knowing who you’re writing for will help to set the tone and ensure you have the correct focus. Trust Me, [Read more…]

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