Now, it’s on to the next gig! That’s bad.
Well, it’s not really bad to move on to another gig. It’s just bad to look at assignments as one-off opportunities.
Most of the freelancers I know don’t make that mistake. They follow up with previous clients. They make calls or send emails, trying to scare up a little more work. They do a decent job of reminding the client to get in touch the next time he or she needs something.
That approach will create return customers and it’s something every freelancer should be doing. In fact, writers should have an organized system to maintain regular contact with past customers. [Read more…]