In October, Yury Polnar, Demand Studios’ Marketing Acquisitions Manager, and I sat down for breakfast at the Las Vegas Hilton to relax with a cup of coffee before BlogWorld. While we were chatting, Yury expressed his desire for Demand Studios to use their celebrity for good and help a children’s charity. At that time, there was no concrete plan, just good intentions. A couple of weeks later, Yury called to tell me about a campaign to donate books to needy children. Working with First Books, Demand hoped to donate 20,000 books during the month of December. Even though Demand Studios [Read more…]