Time was, all writers had to do was write. We did the cool creative end of things and left the business and marketing to other, more qualified souls. Today, writers can no longer afford to leave their fan base out in the cold. Thanks to the Internet, there are more words than ever competing for readers, so breaking through the clutter requires more than eye-catching marketing. It requires interaction. I know “marketing” is a scary word for some, but I promise the kind of marketing I’m talking about is nothing to be afraid of. You don’t have to come up [Read more…]
