Last weekend, I was talking to a friend about how some freelancers we know have gone back to a desk job, and how they struggle with the required discipline and structure needed – and implemented – in most offices. We dwelled on the idea how, many years ago, writers, developers, and designers found themselves looking at a goldmine simply working at home – in jammies or not. Source Today, though, I think that many of you will agree that if you really are serious about making freelance writing a steady and reliable source of income, you have to treat freelance [Read more…]
Freelance writing is not an easy profession. While many might connect it with a laid back lifestyle, there are many challenges which writers face on a regular basis, but they are all obstacles which can be overcome. Competition There are thousands of freelance writers out there, and for every single job, you will have to fight off plenty of talented writers. You may have to undergo specialist training or have a wealth of experience in a particular field in order to write about specific niches. Of course, if you have this training then you will have less competition, but work [Read more…]
For the past three years, I have run my own virtual writing and editing company, Desired Assistance. Born out of my ability to write and edit, paired with the increasing demand for virtual assistants, I combined the two to create my own business. This journey hasn’t always been easy, but it has certainly been worth it. Along the way I discovered things about myself, my writing, and business in general. Here are some of the lessons I learned. Work Your Network When I first launched my freelancing business, the majority of my clients came directly (or indirectly) from my college and [Read more…]
There have been many advances in the field of freelance writing over the last few years: for most publications it is no longer necessary to send in an SASE (self-addressed stamped envelope) query; electronic payments outpace snail mail checks; social media has made it easier to connect to other writers and editors, etc. The business side of freelance writing has gotten easier with more online applications streamlining mundane tasks many writers loathe. Shoeboxed is one great app that moves shoeboxes full of receipts out of the closet and into cyberspace. Shoeboxed organizes and stores receipts, business cards and documents [Read more…]
Dear Readers, I wanted to share a comment with you that was posted here the other day: I have been in a bit of a dry patch since Christmas! I worry more about how I’m going to get the payment off my client than how I’m going to get the job. There are so many people out there that are ignorant, cheap and lousy. They don’t pay enough, they want the best possible work for $5 and then when it comes to payment they sneak off. I fully appreciate being concerned about whether or when payment is going to be [Read more…]
So far in the Building Your Freelance Writing Brand series, you’ve learned: The fundamental steps of building a brand How Google and the social Web can help you build your brand Tips for responding to negative or erroneous publicity How to develop and manage your online brand reputation Fundamental SEO tips How brand loyalty, brand advocacy and word-of-mouth marketing can help your business reach new levels of success How to position your brand in consumers’ minds and against competitors That’s a lot of information! Today, you’re going to learn the fundamental strategies that you can use to market your business [Read more…]
In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds. There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your brand and business can hold in the marketplace — market leader, market challenger, or market follower. It’s important for you to evaluate the position your business currently holds in comparison to your competitors in the market today, and determine if that is the correct positioning [Read more…]
Brands aren’t built by companies. They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way. The consumer perceptions that develop enable consumers to develop expectations for those brands. If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a sense of security from that brand, which turns into loyalty and generates word-of-mouth marketing. Suffice it to say, building your freelance writing brand can offer significant advantages to your business and bottom-line in the long-term in the form of sustainable, organic growth. The most powerful [Read more…]
It’s time for Part 4 of the Building Your Freelance Writing Brand series here on Freelance Writing Jobs, and today, you’ll learn about manipulating search engine results and how to handle negative conversations about your brand online. You can find links to Parts 1-3 of the series at the end of this post. First, it’s important to understand that this is not a lesson in search engine optimization, although some of the suggestions in Part 3 and Part 4 of the Building Your Freelance Writing Brand series certainly do apply to SEO as well. With that said, here we go… [Read more…]
If you’re asking the right questions, you’re opening doors to additional opportunities.
Those five articles may have turned into ten articles, some additional web content, a better squeeze page, a white paper or special report for list building, a regular blogging gig, assistance in constructing additional content for inbound link creation and who-knows-what-else.
Those questions are business multipliers.
Last week I wrote about four potential ways that freelance writers overspend. Naturally, because we’re all dirty overspenders, the comments turned into an exultation over the joys of inhaling fresh journals in the office supply aisle and our ecstasy at purchasing that perfect, unnecessary domain name. But that must come to an end, because today is judgment day. And here’s how to catch and curb all this wild over spending you are (possibly) partaking in within your freelance writing business: Study Your Profit and Loss Sheet Or, if you prefer, call it an “Income and Expense Sheet.” That sounds somehow [Read more…]
Originally this post was to have been called “Are the Freelance Writing Blogs Telling You Stuff You Already Know?” so we could have a big discussion about how redundant and unoriginal we all are. Let’s face it, every freelance writing blogger says the same thing, we just use different words. We all want to convince you we’re the best in order to get your traffic, but most of all have the same background, got the same sort of start and now we’re each competing to give you information you already know. None of you are dumb. You don’t need hand [Read more…]
We’re freelance writers. All we need to get the job done is a laptop, limber fingers, and a heaping dose of writing skill. To the outsider, it doesn’t seem like we could possibly overspend within our freelance writing businesses. Oh but we do. These are just some of the expenses that trip freelance writers up: Office Supplies – You buy color coordinated post-it notes even though you spend your whole day at a computer with Evernote right at your fingertips. Or, if you’re like me, you tidy your office supplies away in the name of “organization” and then forget you [Read more…]
by Sharon Hurley Hall Doing a financial health check is an essential part of running a successful writing business. In fact, it’s the only way to be sure that you are meeting your goals and targets. But how do you do this successfully? Here are some suggestions. Set Your Goals Before you can assess your writing business, you need to have something to measure it against, so set some goals for the business. These might be reaching a certain income target each month, or for the year as a whole, or working a certain number of hours each week, or [Read more…]
I’m noticing more freelance writers are struggling with what to name their freelance writing businesses. Indeed, I’ve had the “I don’t know what to call my business” chat with at least three writers this week. As a freelance writer, I never created a business name and it worked fine for me. However, I understand most freelancers and clients see a business name as being more professional. One of the reasons I’ve been hesitant to create a name for my business is that I do more than write. I offer a variety of services and don’t want to limit myself. I’ve [Read more…]
Summer is the best time for freelance writing. Freelance writers can work anywhere there’s WiFi and even plenty of places there aren’t. We can also rearrange our schedules for summer vacation or to coincide with outings or pool time. Summer is the time of year when my office working family members and friends don’t wonder if I really have a job, they wish they had MY job. Summer can also be a frustrating time for freelance writers because they can’t always do the activities they like because they have to meet deadlines. So if you’re spending too much time on [Read more…]
If you’re a newbie to freelance writing, you’re no doubt looking forward to getting down to the writing. I’m here to tell you most of running a successful freelance writing business has nothing to do with writing. We all spend a huge bulk of our day handling a bunch of time sucking tasks which doesn’t always make freelance writing seem like that attractive a career choice. Still, they’re necessary for success. Here are my Top 10 Freelance Writing Time Suck Tasks. 1. Email I’m sure I’m not the only blogger who receives hundreds of pieces of email each day. I [Read more…]
I just got off the phone with my Mom. We had a very interesting discussion about customer loyalty, which provides the inspiration for this post. You see, my mom’s contract with her calling plan is ending and she doesn’t want to pay the astronomical new rate. I suggested she contact the company and ask what plans they have in place to reward existing customers for their customer loyalty. She wasn’t aware she could do this, checked it out, and indeed received a discounted rate for the new package. It occurs to me we should also be rewarding long term freelance [Read more…]
Every now and then I like to focus on the business of freelance writing and how things have changed over the past 25 years. Though I wasn’t freelancing in the mid-80’s to late 90’s, I worked with many freelance writers. I helped to assign articles and chased those who were late on their deadlines. I also acted as a sort of liaison between the accounting department and freelance writers to ensure they received payment. Mostly, I gave them my ear. As assistant to the Editor in Chief, I was one of the few in our company who had my own [Read more…]
We talk a lot about the importance of being professional, but I’d be lying if I said I didn’t make some gaffes once in a while. I don’t think I’m alone, either. Plenty of freelance writers have unprofessional and even embarrassing moments. I’ll bet even some highly paid best sellers did a few things that don’t make them very proud. While they’re usually inadvertent errors, it doesn’t make them any less embarrassing. Can you relate to any of these? My Top 10 Most Embarrassing Freelance Writing Moments 10. Pretending I knew how to do something I couldn’t Several years ago, [Read more…]
Many freelance writers aren’t a fan of writing on “spec.” That is, to create an assigned article for a potential freelance writing client or publication without the promise of acceptance. This usually happens when a publication doesn’t want to commit to a new writer without giving him or her an audition first. When you encounter a freelance writing job ad looking for a specially prepared (and possibly unpaid) sample, that’s almost the same thing as writing on spec. I call these request “special samples.” Special samples are writing requests beyond the clips that are submitted with the initial query or [Read more…]