Last weekend, I was talking to a friend about how some freelancers we know have gone back to a desk job, and how they struggle with the required discipline and structure needed – and implemented – in most offices. We dwelled on the idea how, many years ago, writers, developers, and designers found themselves looking […]
In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds. There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your […]
Brands aren’t built by companies. They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way. The consumer perceptions that develop enable consumers to develop expectations for those brands. If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a […]
Part 6 of the Building Your Freelance Writing Brand Series teaches you some easy search engine optimization tips to help you boost search results for your name, brand, and targeted keywords. Most traffic to websites and blogs comes from search engines (with Google driving the vast majority of traffic). Therefore, it’s important that you understand […]
Freelance writers are positioned to build powerful brands online because a huge part of brand building online is based in creating content that people want to read and share. Part 3 of the Building Your Freelance Writing Brand series explains why creating content online matters (you can read Parts 1 and 2 by following the […]
Welcome to the first post in the new Building a Freelance Writer Brand series on Freelance Writing Jobs. Have you considered what your brand is as a freelance writer? In simplest terms, a brand is a promise to consumers (or clients). It sets expectations for what that consumer will get every time he takes out […]
I’ve been working on redesigning my workflow lately in an effort to improve my efficiency, boost my bottom line, maintain something approximating sanity and to provide ample opportunity to catch a number of weekday afternoon Royals games this summer. Following some good advice, I’ve been more conscious of what I do every day and I’ve made a discovery: I spend too much time on the marketing and promotion side of things.