In Part 10 of Building Your Freelance Writing Brand, you learned about brand positioning in terms of owning a word in consumers’ minds. There is another part of brand positioning that you need to consider before you begin to develop strategies to market your business within your industry. There are three basic positions that your brand and business can hold in the marketplace — market leader, market challenger, or market follower. It’s important for you to evaluate the position your business currently holds in comparison to your competitors in the market today, and determine if that is the correct positioning [Read more…]
Building Your Freelance Writing Brand – Part 11
Identifying Your Position Relative to Your Competitors
October 21, 2010. 2 Comments
Building Your Freelance Writing Brand – Part 10
Owning a Word in Consumers' Minds
October 12, 2010. 2 Comments
Brands aren’t built by companies. They’re built by consumers who develop emotions for brands after they interact with them or experience them in some way. The consumer perceptions that develop enable consumers to develop expectations for those brands. If a brand consistently meets those expectations in every customer interaction and experience, consumers will get a sense of security from that brand, which turns into loyalty and generates word-of-mouth marketing. Suffice it to say, building your freelance writing brand can offer significant advantages to your business and bottom-line in the long-term in the form of sustainable, organic growth. The most powerful [Read more…]
Building Your Freelance Writing Brand – Part 3
July 22, 2010. 1 Comment
Freelance writers are positioned to build powerful brands online because a huge part of brand building online is based in creating content that people want to read and share. Part 3 of the Building Your Freelance Writing Brand series explains why creating content online matters (you can read Parts 1 and 2 by following the links at the end of this post). It all comes down to Google. What do you do when you need to find information about a product or business? The vast majority of people answer that question with a single word, “Google.” That’s because search engines [Read more…]
Building Your Freelance Writing Brand – Building a Freelance Writer Brand Part 1
July 16, 2010. Leave a Comment
Welcome to the first post in the new Building a Freelance Writer Brand series on Freelance Writing Jobs. Have you considered what your brand is as a freelance writer? In simplest terms, a brand is a promise to consumers (or clients). It sets expectations for what that consumer will get every time he takes out his hard-earned money to pay for a product or service tied to that brand. As a freelance writer, your name is your brand (unless you write under a separate company name or pseudonym that has become your brand identity), and you need to do everything [Read more…]
Freelance Writing Marketing & Promotion: How Much Is Too Much?
March 10, 2010. 8 Comments
I’ve been working on redesigning my workflow lately in an effort to improve my efficiency, boost my bottom line, maintain something approximating sanity and to provide ample opportunity to catch a number of weekday afternoon Royals games this summer. Following some good advice, I’ve been more conscious of what I do every day and I’ve made a discovery: I spend too much time on the marketing and promotion side of things.
