Did you ever come across a blog post with a catchy headline but the actual content says nothing? Sure, there are a bunch of words there, but they never seem to back up the title. It’s kind of a pet peeve of mine. I’m a sucker for a good headline, so you can imagine my disappointment when I’m sucked in via blog’s title and end up receiving little or no return on my investment of time. It’s easy to ramble on when blogging. However, if you’re going to write a title that promises something, you need to be sure you’re [Read more…]
Fun Friday: Editing Gone Wrong!
March 19, 2010. 1 Comment
Is there anything more fun than typos that are both hilarious and ones you personally didn’t make? Huffpost has some doozies that I’d like to share with you: Regret the Error is another great sight site that’ll help you get you’re your editorial giggle on, but be careful – get two too cocky and you’re bound to end up on it yourself!
Three SEO Headline Writing Tips
March 17, 2010. 5 Comments
After my post “Three Tips for Killer Web Headlines” Cheril Vernon asked a great question about SEO or search engine optimization in headlines: I would like to see more suggestions for headlines and making them SEO friendly. Is it better to put your keywords in the first part of the headline or does it make a difference? SEO writing for headlines isn’t as difficult as many make it out to be, especially traditional media journalists who often deride writing for ‘a machine’ as stifling to creativity. The key to making SEO headlines work is to make SEO a natural part [Read more…]
Three Tips for Killer Web Headlines
March 14, 2010. 5 Comments
The other day I wrote “Down with Deb Ng! Headline Writing 101” where I touched on misleading headlines and basic, across the medium rules for writing headlines. The responses are still coming in, many people tuned in to see what dirt I had on Deb and others were ready to jump to her defense – not that she needs it because girlfriend can take care of herself! Anywho, the headline was a success and I got a few emails asking how to write a headline the right way. The parameters change depending on the genre, so today, let’s look at [Read more…]
